Record sales or music sales are activities related to selling music recordings (album
, or music videos
) through record shop
s or online music store
. Record sales reached the peak in 1999, when 600 million people spent an average of $64 in buying records, bringing a total of $40 billion sales of recorded music. Sales continued declining in the 21st century. The collapse of record sales also made artists rely on touring
for most of their income. By 2019, record sales had accounted for less than half of global recorded music revenue, overtaken by streaming
. Following the inclusion of streaming into record charts in the mid-2010s, record sales are also referred to as traditional sales or pure sales.
According to ''Guinness World Records
'', Michael Jackson
's 1982 album ''Thriller
'' remains the best-selling album in history, with an estimated 66 million copies sold worldwide. "Candle in the Wind 1997
" is the best-selling physical single of all time with 33 million copies sold. Although precise worldwide sales figure is hard to obtain, it is widely acknowledged that the Beatles
have sold more records than any other artist in the history of recorded music.
Before the existence of recording medium
and its player, the music industry earned profit through selling musical composition
s on sheet music
. The very first sales chart published by ''Billboard
'' magazine in the United States was the ''Sheet Music Best Sellers'' chart. Following the invention of the phonograph
by Thomas Edison
in 1877, the music industry began hiring singers
to record songs made by composers. Due to the length limit of recording media, singles
were the only available commercial releases. In 1900, the US record sales is estimated at about 3 million copies. The music industry continued its growth, and by 1921 the value of record sales in the US reached $106 million with 140 million records being sold.
Album sales were first reported by ''Billboard
'' magazine on March 24, 1945.
However, the album definition at the time was barely boxes containing a set of several singles, such as ''Glenn Miller
'' by Glenn Miller
, as well as ''Selections from Going My Way
'' and ''Merry Christmas
'' by Bing Crosby
. Technological developments in the early twentieth century led to the development of the vinyl LP record
as an important medium for recorded music. In 1948, Columbia Records
began to bring out 33 rpm twelve-inch extended-play LPs that could play for as long as 52 minutes, or 26 minutes per side. Musical film
soundtracks, jazz works, and thematic albums by singers such as Frank Sinatra
quickly utilized the new longer format. ''Billboard'' launched its first regularly published weekly albums chart, Best Selling Popular Albums
, on March 24, 1956.
During the 1950s and into the 1960s, 45 rpm seven-inch single
sales were considered the primary market for the recording industry, while albums were a secondary market. The careers of notable rock and roll performers such as Elvis Presley
were driven primarily by single sales. Album sales reached its peak in English-language popular music from the mid 1960s to the mid 2000s (known as "album era
") in which the album was the dominant form of recorded music expression and consumption. From the early 1980s, the CD
became the dominant format for both albums and singles, due to factors such as higher audio quality, durability, ease of use, and longer playing time. In 1986, Dire Straits
' ''Brothers in Arms
'' became the first album in history to sell over one million copies on CD.
In October 2005, "Hollaback Girl
" by Gwen Stefani
was the first single ever to sell one million digital downloads. Downloads have been in decline since 2013 as consumers have moved away from a purchase/ownership model towards a streaming
Aside of paid advertising in print or broadcast media, radio airplay
is one of the most important tools to sell records. A research commissioned by one of major label groups stated that "four out of five music purchases can be traced to radio airplay.
In 2007, Record Store Day
was inaugurated to bring together fans, artists, and thousands of independent record store
s across the world.
The 2013 event of Record Store Day was credited with the highest U.S. vinyl sales, and the 2014 edition resulted in independent retailers recording the highest percentage of physical album sales, since the SoundScan
system was introduced in 1991.
In 2004, Prince
became the first major artist to bundle his album, ''Musicology
'', with tour ticket purchases, giving copies of the album to each audience upon entrance to the venue. Those copies were counted as sales for the album on the ''Billboard'' 200
chart during its corresponding week of each concert. This strategy led ''Billboard'' and Nielsen SoundScan tighten up their policy on how tickets bundled with albums would count for charting purposes.
bundled his 2018 album ''Astroworld
'' with his 28-piece merchandise line, which contributed to first-week sales exceeding 270,000 traditional units and a number-one debut on the ''Billboard'' 200.
summary by format, in million copies per year.
At times, labels over-shipped records to retailer due to the high expectation of commercial response. However, when records fail to be sold to consumers, retailers may return the unsold copies to the label. In January 2008, media reported that over one million unsold copies of Robbie Williams
's album ''Rudebox
'' were sent to China to be crushed. EMI
owner Guy Hands said, "Roughly 85% of what EMI does get to release never makes a profit, in part because of the cash spent signing bands and partly due to ill-made bets on the number of CDs the market requires for particular acts."
In 2011, Amazon
sold an estimated 440,000 copies of Lady Gaga
's ''Born This Way
'' in its first two days at a price of 99 cents. This promotional campaign caused a loss of over $3 million for the company. In 2014, U2
's album ''Songs of Innocence
'' was released for free on iTunes
. Apple's deal with U2 and the band’s label, Universal Music, which stands to lose more than a million full-price sales because of the free download offer, guarantees $100m worth of high-profile marketing for the album.
Second-hand record sales
The sale of second-hand
albums and singles continues into the 2020s, with many record stores having a used section, as well as pawn shops such as CeX
, Cash Generator
, Cash Converters
, and the emergence of eBay
and other dedicated websites.
*Music recording certification
*List of best-selling music artists
*List of best-selling albums
*List of best-selling singles