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Vevo ( , an
abbreviation An abbreviation (from Latin ''brevis'', meaning ''short'') is a shortened form of a word or phrase, by any method. It may consist of a group of letters, or words taken from the full version of the word or phrase; for example, the word ''abbrevia ...
for "Video evolution") is an American multinational video hosting service founded on June 16, 2009, as a
joint venture A joint venture is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: t ...
among three major record companies:
Universal Music Group Universal Music Group B.V. (often abbreviated as UMG) is a global Music industry, music corporation that is majority owned by the French media conglomerate Vivendi, with Chinese tech company Tencent owning a minority stake. UMG's corporate head ...
(UMG),
Sony Music Entertainment Sony Music Entertainment (commonly referred to as Sony Music) is an American global Music industry, music company. Owned by the Japanese conglomerate (company), conglomerate Sony, Sony Group Corporation, it is part of the Sony Music Group, which ...
(SME) and
EMI EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British transnational conglomerate founded in March 1931 in London. At the time of its break-up in 2012 ...
. In August 2016,
Warner Music Group Warner Music Group Corp. (WMG) is an American Multinational corporation, multinational entertainment and record label Conglomerate (company), conglomerate headquartered in New York City. It is one of the "Major labels, big three" recording comp ...
(WMG), the world's third-largest record company, agreed to license premium videos from its artists to Vevo. Initially, the service hosted only
music video A music video is a short film, of variable length, that integrates a song or album packaged in book form, like a photograph album An album is a collection of audio recordings issued as a collection on compact disc (CD), Phonograph record ...
s from Universal Music Group and Sony Music Entertainment, syndicated on YouTube and its app, and the advertising revenue was shared by
Google Google LLC is an American Multinational corporation, multinational technology company that specializes in Internet-related services and products, which include online advertising, online advertising technologies, a search engine, cloud comp ...
and Vevo. EMI also licensed its library of videos to Vevo shortly before its launch and its acquisition by UMG in 2012. Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched, but formed an alliance with rival MTV Networks (now
ViacomCBS Domestic Media Networks ViacomCBS Domestic Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks and Viacom Media Networks) is an American mass media division of ViacomCBS that oversees the operations of many ...
). In August 2015, Vevo expressed renewed interest in licensing music from WMG and a deal with WMG was completed on August 2, 2016, making the entirety of the "big three" record companies' music available on Vevo. On May 24, 2018, Vevo announced that it was shutting down its consumer website and removing its app from mobile phone platforms. However, Vevo is still available through various apps and devices including YouTube, DVRs,
smart TV A smart TV, also known as a connected TV (CTV), is a traditional television set A Sony Wega CRT television set A television set or television receiver, more commonly called a television, TV, TV set, telly, or tele, is a device that combines a ...
s, gaming consoles and streaming devices such as Roku.


History

The concept for Vevo was described as being a streaming service for music videos (similar to the
Hulu Hulu () (stylized in all lowercase) is an American subscription video on demand service fully controlled and majority-owned by The Walt Disney Company, with Comcast's NBCUniversal as an Equity (finance), equity stakeholder. The service was init ...
streaming service for movies and TV shows after they air), with the goal being to attract more high-end advertisers. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon Music and iTunes. UMG acquired the domain name vevo.com on November 20, 2008. SME reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and later that same month became the number one most visited music site in the United States, overtaking Myspace#Music, Myspace Music. Upon Vevo's launch, many YouTube videos added by Vevo over the course of the year had their views inflated. These views are believed to have been earned during the final weeks leading up to the December 8, 2009, launch. In early 2013, these views were subtracted from various Vevo channels, most notably Lady Gaga's Vevo channel. The affected videos include the "Just Dance (song), Just Dance" video, which lost more than half of its existing views. Other affected videos include "Heartless (Kanye West song), Heartless" and "Toxic (song), Toxic", whose graphs showed similar traces of inflation. In June 2012, Vevo launched its ''Certified'' awards, which honors artists with at least 100 million video views on Vevo and its partners (including YouTube) through special features on the Vevo website. In 2017, Vevo announced in a brief online statement the departure of Erik Huggers as the company's president and CEO and his replacement by CFO Alan Price as the interim CEO. In April 2018, Vevo's YouTube channel was hacked by two hackers using the name of Prosox and Kuroi'SH and caused the renaming of many videos and the deletion of the most viewed YouTube video, "Despacito" by Luis Fonsi. On May 24, 2018, Vevo announced that it was shutting down its consumer website and removing its app from mobile platforms, so that it could focus on YouTube syndication. However, Vevo is still available through various apps and devices including YouTube, DVRs,
smart TV A smart TV, also known as a connected TV (CTV), is a traditional television set A Sony Wega CRT television set A television set or television receiver, more commonly called a television, TV, TV set, telly, or tele, is a device that combines a ...
s, gaming consoles and streaming devices such as Roku.


Vevo TV

On March 15, 2013, Vevo launched Vevo TV, an Internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel was only available to viewers in North America and Germany, with Geo-blocking, geographical IP address blocking being used to enforce the restriction. Vevo had planned launches in other countries. After revamping its website, Vevo TV later branched off into three separate networks: Hits, Flow (hip hop and R&B), and Nashville (country music). Vevo shut down the service during the first half of 2016 as part of a site wide redesign. Vevo TV ran on an automated schedule, similar to video-exclusive networks run by Viacom Media Networks. Music videos would play twice within an hour and original programming, such as ''Top 10 Now'' and ''Vevo Lift'', would air several times per day. After rebranding in 2016, Vevo TV was slowly phased out. Vevo's mobile app continued to run the channel until they were relaunched later that year.


Availability

Vevo was available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, the Philippines, Spain, the United Kingdom and the United States.The website was scheduled to go worldwide in 2010, but as of March 23, 2018, it was still not available outside these countries. Vevo's official blog cited licensing issues for the delay in the worldwide rollout. Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country." The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011. On April 16, 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It was expected to be launched in six more European and Latin American countries in 2012. Vevo launched in Spain, Italy, and France on November 15, 2012. Vevo launched in the Netherlands on April 3, 2013, and on May 17, 2013, also in Poland. In September 29, 2013, Vevo updated its iOS application that now includes launching in Germany. On April 30, 2014, Vevo was launched in Mexico. Vevo is also available for a range of platforms including Android (operating system), Android, iOS, Windows Phone, Windows 8, Fire OS, Google TV, Apple TV, Boxee, Roku, Xbox 360, PlayStation 3, and PlayStation 4. In May 2018, Vevo announced that it would be discontinuing its consumer website and app on mobile platforms in order to focus on YouTube syndication. However, Vevo is still available through various apps and devices including YouTube, DVRs,
smart TV A smart TV, also known as a connected TV (CTV), is a traditional television set A Sony Wega CRT television set A television set or television receiver, more commonly called a television, TV, TV set, telly, or tele, is a device that combines a ...
s, gaming consoles and streaming devices such as Roku.


Edited content

Versions of videos on Vevo with explicit content such as profanity may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version. This allows Vevo to make their network more friendly to advertising partners such as McDonald's. Vevo has stated that it does not have specific policies or a Seven dirty words, list of words that are forbidden. Some explicit videos are provided with intact versions in addition to the edited version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows both users and advertisers to choose the level of profanity they are willing to accept.


24-Hour Vevo Record

The 24-Hour Vevo Record, commonly referred to as the Vevo Record, is the record for the most views a music video associated with Vevo has received within 24 hours of its release. The video that currently holds this record is Taylor Swift's "Me!" with 65.2 million views. In 2012, Nicki Minaj's "Stupid Hoe" became one of the first Vevo music videos to receive a significant amount of media attention upon its release day, during which it accumulated around 4.8 million views. The record has consistently been kept track of by Vevo ever since. Total views of a video are counted from across all of Vevo's platforms, including YouTube, Yahoo! and other syndication partners. On April 14, 2013, Psy's "Gentleman (Psy song), Gentleman" unofficially broke the record by reaching 38.4 million views in its first 24 hours. However, this record was not acknowledged by Vevo because it was not associated with them until four days after its release to YouTube. Both the YouTube and Vevo records were eventually eclipsed by Taylor Swift's "Look What You Made Me Do" on August 28, 2017, which gained 43.2 million views in 24 hours. On December 1, 2018, Ariana Grande's "Thank U, Next (song), Thank U, Next" beat Swift's record in Vevo, accumulating 55.4 million views in 24 hours. Swift then took the award again on April 27, 2019 when her video for "Me!" garnered 65.2 million views in 24 hours. Taylor Swift is the only artist to break the record three times on her channel. One Direction, Justin Bieber and Miley Cyrus, have all broken the record twice.


Record holders

List of videos which held the record for most views in their first 24 hours online


Vevo Certified Award

Vevo Certified Award honors artists with over 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website. It was launched in June 2012. The first ever artist to reach 100,000,000 views was Avril Lavigne through her "Girlfriend (Avril Lavigne song), Girlfriend" music video, though the video was not on Vevo at the time. Shakira holds the record for the most Vevo certified videos with 38 videos at 100 million views.


Artists with the most Vevo Certified videos

List of artists who have at least 20 Vevo Certified music videos


See also

* Music on demand * Music recording sales certification#Digital media certification, Digital media certification * List of most-viewed YouTube videos * List of most-viewed online videos in the first 24 hours


References


External links

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