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Twitter's San Francisco headquarters located at 1355 Market Street

Twitter raised over US$57 million from venture capitalist

According to a study by Sysomos in June 2009, women make up a slightly larger Twitter demographic than men—fifty-three percent over forty-seven percent. It also stated that five percent of users accounted for seventy-five percent of all activity and that New York City has more Twitter users than other cities.[240]

According to Quancast, twenty-seven million people in the US used Twitter as of September 3, 2009. Sixty-three percent of Twitter users are under thirty-five years old; sixty percent of Twitter users are Caucasian, but a higher than average (compared to other Internet properties) are African American/black (sixteen percent) and Hispanic (eleven percent); fifty-eight percent of Twitter users have a total household income of at least US$60,000.[241] The prevalence of African American Twitter usage and in many popular hashtags has been the subject of research studies.[242][243]

On September 7, 2011, Twitter announced that it had 100 million active users logging in at least once a month and 50 million active users every day.[244]

In an article published on January 6, 2012, Twitter was confirmed to be the biggest social media network in Japan, with Facebook following closely in second. comScore confirmed this, stating that Japan was the only country in the world where Twitter leads Facebook.[245]

On March 31, 2014, Twitter announced there were 255 million monthly active users (MAUs) and 198 million mobile MAUs.[246] In 2013, there were over 100 million users actively using Twitter daily and about 500 million Tweets every day,[247] with about 29% of users checking Twitter multiple times a day.[248]

In 2012, the country with the most active users on Twitter was the United States.[249] A 2016 Pew research poll found that Twitter is used by 24% of all online US adults. It was equally popular with men and women (24% and 25% of online Americans respectively), but more popular with younger (36% of 18-29 year olds) generations.[250]

Following a high of 24% in 2016, in 2019 pew research had found its overall usage had dropped to 22%.[251] Media outlets have pointed out not to rely on twitter as a representative of the population, saying "Twitter is not America",[252] stating that only 10% of users tweet actively, and that 90% of twitter users have tweeted no more than twice. One reason for the decline in tweets and usage is the rise of cancel culture, with Fast Company saying " The platform is now the world’s principal venue for politics and outrage, culture and conversation–the home for both #MAGA and #MeToo."[253]

Finances

For the fiscal year 2017, Twitter reported losses of US$108 million, with an annual revenue of $2.443 billion, a decrease of 3.9% over the previous fiscal cycle. Twitter's shares traded at over $17 per share, and its market capitalization was valued at over US$25.6 billion in October 2018.

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