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International broadcast

Due to its star-studded cast and writer Kim Eun-sook (who previously wrote Lovers in Paris, Secret Garden and A Gentleman's Dignity), international broadcasting rights were sold to 13 countries.[51] It had the highest selling price in Japan among all the 2013 Korean dramas at US$30,000 for each episode.[52][53] And as of January 26, 2014, the series has garnered more than one billion views on Youku, China's biggest video streaming site.[7]

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