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Star Plus is an Indian general entertainment pay televi

Star Plus is an Indian general entertainment pay television channel owned by Star India, a 7th wholly owned subsidiary of The Walt Disney Company India. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films.[1] StarPlus became the third most watched channel across all genres with TRP of 954,864 impressions during week 39 ratings in October 2020.[2]

History

When it was first launched on 21 February 1992,[1] StarPlus was an English language entertainment television channel showing international television shows from the United States, United Kingdom, Australia and New Zealand, with Zee TV being the Hindi-language counterpart.[3]

On July 2000, after Star ended its relationship with Zee TV, Star Plus was transformed into a Hindi-language channel,[4] with Star World becoming the network's English-language counterpart channel[5] and the company's CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows, which helped to solidify the channel's position as the leader in the Hindi-language television broadcasting area.[6][7][8]

It launched in the United States in November 2004.[9]

The channel's high-definition feed was launched on 15 April 2011.[10] It carries the same schedule as the SD feed, but with different commercials. Star Plus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,[11] but it was delayed until 5 July 2012.[12]

On 6 October 2017, Canada's ATN Channel lost rights to Star programming, with viewers directed to the new streaming service Hotstar, which was recently introduced in the Canadian market.[13]

On 4 January 2019, Star similarly shut down its linear channels in the United States, in favour of the Hotstar service.[14][15]

Rebranding

On 12 July 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi".[16]

On 7 October 2016, it underwent a rebranding with the tagline "Nayi Soch".[17]

In May 2018, it underwent a rebranding with Alia Bhatt as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baath Nayi" and signature song composed by A. R. Rahman.[18]

Reception

In 3 April 2017, it brought back its afternoon programming which was shut down some years ago with the launch of 4 new soap operas from 12:30 pm to 2:30 pm (IST).[34] It was later extended up to 3:00 pm with Love Ka Hai Intezaar in May 2017 but was again made 2 hours from 1:00 pm to 3:00 pm as the soap Tu Sooraj Main Saanjh Piyaji was shifted to prime time.[35] Due to low ratings than expected, it was cancelled by the channel in September 30 in the same year.[36] It was during that year, Star Plus which always remained in top three was positioned at seventh place in top 10 Indian GEC channels (urban+rural) and with fourth position in Hindi GEC channels, which is the first time it had a decline this much.[37]

Star Parivaar Awards

The Star Parivaar Awards is an award presented for the various characters and programs of the channel under various categories annually by the channel, held usually during mid of the year. It was produced by Anil Jha and Sol productions. The first ceremony was held on 3 July 2003 at Mumbai.[38] The award ceremony which used to be held annually since 2003 was not held since 2019.[38] The award ceremony which used to be held annually since 2003 was not held since 2019.[39]

References