HOME
        TheInfoList






Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests, and other forms of expression via virtual communities and networks.[1][2] The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features such as:[2]

  1. Social media are interactive Web 2.0 Internet-based applications.[2][3]
  2. User-generated content such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.[2][3]
  3. Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.[2][4]
  4. Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.[2][4]

Users usually access social media services via web-based apps on desktops and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, participate and modify user-generated content or self-curated content posted online.[1] Wikis are examples of collaborative content creation. Additionally, social media are used to document memories, learn about and explore things, advertise oneself and form friendships as well as the growth of ideas from the creation of blogs, podcasts, videos, and gaming sites.[5] This changing relationship between human and technology is the focus of the emerging fields of technoself studies.

Social media outlets differ from traditional media (e.g., magazines, newspapers, TV broadcasting, and radio broadcasting) in many ways, including quality,[6] reach, frequency, interactivity, usability, immediacy, and performance.[citation needed] Additionally, social media outlets operate in a dialogic transmission system (many sources to many receivers) while traditional media outlets operate under a mono-logic transmission model (one source to many receivers). For example, a newspaper is delivered to many subscribers and a radio station broadcasts the same programs to an entire city.[7]

Some of the most popular social media websites, with over 100 million registered users, include Facebook (and its associated Facebook Messenger), TikTok, WeChat, Instagram, QZone, Weibo, Twitter, Tumblr, Baidu Tieba and LinkedIn. Other popular platforms that are sometimes referred to as social media services (differing on interpretation) include YouTube, QQ, Quora, Telegram, WhatsApp, LINE, Snapchat, Pinterest, Viber, Reddit, Discord, VK, Microsoft Teams, and more.

Observers have noted a wide range of positive and negative impacts of social media use. Social media can help to improve an individual's sense of connectedness with real or online communities and can be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments.