Paramount Vantage (originally known as Paramount Classics) was a film distribution label
of Paramount Pictures
(which, in turn, has ViacomCBS
as its parent company), charged with producing, purchasing, distributing and marketing film
s, generally those with a more "art house
" feel than films made and distributed by its parent company. Previously, Paramount Vantage operated as the specialty film division of Paramount Pictures, owned by Viacom.
Paramount Classics was launched in 1998 and released such art house
fare as ''The Virgin Suicides
'', ''You Can Count on Me
'', ''Mostly Martha
'', ''Winter Solstice
'', and three Patrice Leconte
films (''Girl on the Bridge
'', ''The Man on the Train
'', ''Intimate Strangers
''). Although film journalist David Poland felt "Ruth Vitale and David Dinerstein have proven to have wonderful taste heading up Paramount Classics", the duo was fired in October 2005.
In 2006, the Paramount Vantage brand branched off from Paramount Classics, which was relaunched in 2007 as a distributor of "smaller, review-driven films including foreign-language acquisitions and documentaries
In 2007, Paramount Vantage partnered with then-Disney
subsidiary Miramax Films
on two of the year's most highly regarded movies, ''No Country for Old Men
'' and ''There Will Be Blood
''. Both films garnered eight nominations at the Academy Awards
, with ''There Will Be Blood'' winning the awards for Best Cinematography and Best Actor for Daniel Day-Lewis
, while ''No Country for Old Men'' won for Best Adapted Screenplay, Best Director, Best Supporting Actor for Javier Bardem
, and Best Picture.
Despite its critical success, Paramount Vantage continually failed to deliver the financial returns Paramount Pictures expected. Only ''No Country for Old Men'' made a profit, while films that should have generated significant returns failed to deliver through either poor or excessive marketing.
In June 2008, Paramount Pictures consolidated Paramount Vantage's marketing, distribution, and physical production departments into the parent studio, while retaining the Paramount Vantage brand to develop and acquire specialty product with dedicated creative staff.''Deadline Hollywood Daily'' article
Paramount Vantage ceased operations in December 2013.
Paramount Classics releases
Paramount Vantage releases
* Paramount Pictures
* Go Fish Pictures
Category:Companies established in 1998
Category:Companies disestablished in 2013
Category:Film distributors of the United States