Omnicom Group Inc. is an American global media, marketing
and corporate communications holding company
, headquartered in New York City
Omnicom's branded networks and specialty firms provide services in four disciplines: advertising
, customer relationship management
(CRM), public relations
and specialty service
s. The services included in these disciplines are media planning
and buying, digital
and interactive marketing
s and events marketing, field marketing
and brand consultancy
. Omnicom Group was ranked as one of the four largest advertising agencies
in the world by ''The New York Times
'' in 2002. In 2014, Omnicom was considered the second largest advertising
holding company by ''The Wall Street Journal
''. The company employs more than 77,000 employees in over 100 countries worldwide.
In 1986, Allen Rosenshine
, Keith Reinhard and John Bernbach (son of William Bernbach
) co-created Omnicom in a three-way merger of BBDO Worldwide
, Doyle Dane Bernbach
and Needham Harper Worldwide. In 1989, Rosenshine stepped down as chairman of Omnicom to return to his role running BBDO Worldwide and Bruce Crawford (who had preceded Rosenshine as CEO of BBDO before leaving to run the Metropolitan Opera
was named chairman of Omnicom. In 1997, John Wren, the number two executive at Omnicom, became the company's chief executive officer, while Crawford remained as chairman.
In July 2013, it was announced that Publicis Groupe
and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen.
By 2014, Omnicom was the second largest agency holding company and had revenue of over $15 billion. Omnicom launched Omniwomen in April 2014 with the goal of increasing the number and influence of female leaders within the organization. Omniwomen has more than 10 branches in the US, UK, Canada, France
, Germany, China and the UAE.
In July 2017, Omnicom announced that Gracia Martore
, former President and CEO of TEGNA Inc.
, had joined its Board as an independent director. Her appointment brings the total to 13 directors, 11 of which are independent. In February 2018, Ronnie S. Hawkins was appointed to the company's board as an independent director, bringing the total to 14 members, 12 of which are independent. In May 2018, Omnicom Group brought its language strategy agency, maslansky + partners, to Australia
Omnicom is composed of five major agency networks including Media One Marketing Group that oversee 1500+ agencies as parent companies. The networks are BBDO Worldwide
, Diversified Agency Services (DAS), DDB Worldwide
, Omnicom Media Group (OMG) and TBWA Worldwide
BBDO Worldwide, one of the companies present from the initial merger, is a creative agency which has been recognized as one of the most creative networks in the world. Founded in 2000, Proximity Worldwide
is BBDO's digitally focused marketing arm. In January 2016, BBDO Worldwide acquired a majority stake in Wednesday Agency Group. At the 2017 Cannes Lions International Festival of Creativity, BBDO Worldwide was awarded Network of the Year for the sixth time. Clemenger BBDO Melbourne was named Agency of the Year. BBDO was the top agency network featured in the 2018 WARC 100, an annual ranking of advertising and media effectiveness. In 2018, several of the BBDO agencies were ranked in the top 10 awarded individual agencies in the world by The Gunn Report.
The DAS Group of Companies comprises more than 200 companies focused on public relations, CRM, healthcare, events, promotional marketing, vehicle testing, branding and research.
In 2016 and 2017, Omnicom formed two separate holding groups for healthcare and PR agencies: Omnicom Health Group and Omnicom Precision Marketing Group. Later in 2016, Omnicom Health Group acquired majority stakes in Biopharm Communications and Rabin Martin. In 2018, Omnicom Health Group acquired Snow Companies a patient engagement communications agency. Also in 2018, Omnicom Precision Marketing Group acquired a majority stake in Credera.
DDB Worldwide, one of the three initial companies, is a global advertising network.
In November 2015, DDB Worldwide acquired Grupo ABC, the largest advertising group in Brazil. In June 2016, DDB Health was launched as a combination of healthcare agencies, which added medical and healthcare services to DDB's profile. Some of the businesses included in the DDB Worldwide unit are Tribal Worldwide
, TracyLocke, adam&eveDDB, Roberts + Langer, Spike DDB, Rodgers Townsend, ONC Worldwide, Alma and Uproar!@DDB.
Omnicom Media Group is the media division of the Omnicom Group Inc. In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year.
TBWA is a global agency network, normally billed as 'The Disruption Company'. It was purchased in 1993 and then merged with the Chiat Day firm in 1995. In the United States, some of the company's offices still retain the TBWA Chiat Day name.
Companies operating under the TBWA network include, Media Arts Lab, Digital Arts Network (DAN), The Integer Group
, Lucky Generals,
Designory, NEBOKO, and other TBWA branded regional agencies.
* History of advertising
Category:American companies established in 1986
Category:Companies listed on the New York Stock Exchange
Category:Advertising agencies of the United States
Category:Companies based in New York City
Category:Holding companies established in 1986
Category:1986 establishments in New York (state)
Category:Companies formed by merger