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NickRewind (formerly The '90s Are All That, The Splat, and NickSplat) is an American late night programming block that broadcasts nightly over the channel space of TeenNick. The block shows reruns of mid-late 1980s, 1990s, and early-mid 2000s children's programming, mostly shows that aired on Nickelodeon during their original runs. The block broadcasts nightly from 12 a.m. to 6 a.m. The block was preceded in the format by The ''90s Are All That'', which debuted the night of July 25, 2011 (early July 26) and was inspired by a large amount of interest in classic Nickelodeon series from the 1990s by users of social media outlets such as Facebook. From October 7, 2011 through October 23, 2011, the block aired in an earlier time slot, from 10 p.m. to midnight. Response to the debut was very positive; hashtags pertaining to the block became trending topics on Twitter and the Nielsen Ratings for TeenNick on the debut night increased to between eight and 60 times the ratings TeenNick received in previous weeks, beating numerous higher-profile basic cable programs in the same time slot. Beginning October 5, 2015, the block expanded to eight hours (10 p.m. to 6 a.m.), and began airing a broader variety of series. As The Splat, the block's name and logo came from Nickelodeon's logo from 1984; a white brush-printed wordmark on an amorphous orange background (often manifested as a "splat" shape, but which was frequently rendered in many others). To align itself with Nickelodeon's cross-platform branding, the block changed its name to NickSplat on May 1, 2017. The block would adopt its current name on March 15, 2019.

History



2011–15: As "The '90s Are All That"

The final week of 2011, dubbed "Party Like It's the '90s", featured shows originally featured in the 1995 through 1999 incarnation of SNICK. ''KaBlam!'' and ''Animorphs'' were excluded and replaced with other SNICK programs of the era. This also included '90s Nick IDs. The December 31 edition, called "Stick Clark's New Year's Sticking Eve", featured the revival of "U-Dip," another ''Nick in the Afternoon'' feature, as an homage of the large list of objects dropped on New Year's Eve across the United States. Nickelodeon's trademark slime won the vote. The block started at 10 pm and ended at 2 am, with a re-air from 2 am–6 am, to accommodate the occasion.NICKELODEON DECKS THE HALLS WITH NEW HOLIDAY-THEMED PREMIERES OF BUBBLE GUPPIES, T.U.F.F. PUPPY, FANBOY AND CHUM CHUM AND YO GABBA GABBA!, BEGINNING FRIDAY, DECEMBER 9. ''Nickelodeon'' press release. Retrieved December 13, 2011. To symbolize the end of 2011, the regular-length series finales of ''The Secret World of Alex Mack'', ''Kenan & Kel'', ''Clarissa Explains It All'', and ''Doug'' aired from 10 pm to midnight. To symbolize the beginning of 2012, the above-mentioned series premieres aired from 12 to 2 am. The night also featured Stickly's brother Woodknot and Face, who was the host of Nick Jr. for several years. It was, to date, the only appearance of any Nick Jr. property on the block until Face appeared again on March 27, 2016.

2015–19: As The Splat/NickSplat

On September 11, 2015, the block's Facebook page announced a new program block called "The Splat". It was later confirmed that The Splat would launch on October 5, 2015, and run for eight hours. The same general format and program library is being used, with less repetition of series; whereas The '90s Are All That aired most of its shows five days a week, The Splat added a number of shows into the rotation that had either not yet been seen on the previous block or had only aired as special presentations, no longer airing them on a set weekly schedule. These programs also included programs that originally aired in the 1980s and the 2000s (decade). On March 27, 2016, in preparation for Easter, Face from Nick Jr. appeared on the block once again in a sketch where he attempts to help viewers find the Easter Bunny. On April 1, 2016, just minutes into a broadcast of ''CatDog'', a random cutaway occurred abruptly leading to the music video for "Never Gonna Give You Up" by Rick Astley featuring Stick Stickly in many scenes. This was dubbed "#StickRoll" and served as an April Fools' Day prank referencing Rickrolling, a form of internet pranking popular in the late 2000s. Later, during a broadcast of ''Doug'', the channel's aspect ratio was rotated 90 degrees as another joke. On November 23, The Splat and Nick at Nite simulcasted a reunion special of ''Double Dare'' to celebrate the 30th anniversary of the show's premiere. The special featured the cast of ''All That'' participating in a new first-run episode of the game; to accommodate the simulcast, ''The Splat'' began airing an hour earlier than usual. To align itself with Nickelodeon's cross-platform branding, The Splat was renamed NickSplat on May 1, 2017. From November 17 to November 23, 2017, NickSplat aired every episode of ''Hey Arnold!'' every night. The marathon led up to the premiere of ''Hey Arnold!: The Jungle Movie'', which was simulcast on Nickelodeon and Nicktoons. It was followed by the NickSplat premiere of ''The SpongeBob SquarePants Movie'', making it the first time SpongeBob content has aired on the block. On January 22, 2018, ''The Ren & Stimpy Show'' began airing on the block at 3AM. On August 28, a NickSplat-branded channel was launched on VRV, featuring much of the same programming as well as debuting shows, such as ''Nick Arcade'' and ''Zoey 101''. In January 2019, NickSplat briefly shifted to a marathon format where each night's programming consists solely of a block of one show. In addition, shows from the mid to late 2000s were featured on the first four Wednesday nights of January, starting with ''Invader Zim'' on January 2, ''The Adventures of Jimmy Neutron: Boy Genius'' on January 9, ''Danny Phantom'' on January 16, and ''Back at the Barnyard'' on January 23. The latter series marks the first time a show from the 2010s was broadcast in the block.

2019–present: As NickRewind

On March 15, 2019, NickSplat's YouTube channel was renamed NickRewind. Three days later on March 18, 2019, the rest of its social media along with the block was officially renamed "NickRewind". On July 15, 2019, the NickRewind block was briefly reduced to two hours in the graveyard slot as Viacom attempted to introduce current-day archived content from AwesomenessTV and MTV to TeenNick's schedule. On July 19th, three days after the reduction of the block's hours which had failed due to massive amounts of negative viewer feedback, Viacom restored the block to 5 hours a night. NickRewind was re-expanded back into its original timeslot window by mid-August 2019. In late-March 2021, the NickRewind Block was reduced to six hours a night. The network filled the 10 p.m. to 12 a.m. hours with reruns of Henry Danger.

Programming

NickRewind mainly airs classic Nickelodeon series and movies. The block is different from the YouTube channel, which has modern Nickelodeon series. Currently, the block has animated series such as Rugrats and Rocko's Modern Life. The block airs live action series as well, although this hasn't been the case as of May 2020. The block has not had any original programming since 2012.

Awards and nominations




Media and merchandise


As part of the launch of "The '90s Are All That" in 2011, the block had its own dedicated website, which featured clips, the schedule, and voting sections. In September 2015, along with the announcement of the block's relaunch as "The Splat", a new keyboard app was announced to be released to the Apple App Store and Google Play. Titled "The Splat Emoji Keyboard" and developed by Snaps Media, the app features pictures and GIFs of 90s Nicktoons characters and various objects. The app was released in October 2015, coinciding with the launch of The Splat.

International versions



United Kingdom

In 2016, Nickelodeon UK launched a UK version of "NickSplat". Instead of it being a block, it's an online only service on Nick.co.uk. For a limited time in 2017, Nicktoons UK broadcast some of the shows from the block.

Netherlands & Flanders

In December 12, 2016, Nickelodeon Netherlands & Flanders launched a Dutch version of "NickSplat" simply called "Splat". The block airs on weeknights at midnight since the channel was extended to 24/7 programming.


Latin America


In August 2020, Nickelodeon (Latin America) launched a localized version of "NickRewind" airing older Nickelodeon shows from the 90s to the 2010s, it was only aired during a month long.


Germany


A NickRewind branded channel is available on Pluto TV since August 3, 2020.


See also


*TeenNick


References


{{All That Category:All That Category:Nickelodeon programming blocks Category:Television programming blocks in the United States Category:Television channels and stations established in 2011 Category:2011 introductions