KVEA,
virtual channel 52 (
UHF digital channel 25), is the
West Coast flagship station of the
Spanish-language Telemundo television network,
licensed to
Corona, California, United States and serving the
Los Angeles television market. The station is owned by the
Telemundo Station Group subsidiary of
NBCUniversal (itself a subsidiary of
Comcast), as part of a
duopoly with Los Angeles-licensed
NBC West Coast flagship
KNBC (channel 4). The two stations share studios in the northwest corner of the
Universal Studios Hollywood lot off of
Lankershim Boulevard in
Universal City; KVEA's transmitter is located atop
Mount Wilson. Despite Corona being KVEA's city of license, the station maintains no physical presence there.
History
KVEA first went on the air on June 29, 1966 as
independent station KMTW-TV. The station was founded by
Mount Wilson Broadcasting, which planned to expand into the television market. Mount Wilson Broadcasting sold the station's license to
Kaiser Broadcasting (which owned UHF independents in several large
media markets) before KMTW's debut. It was the third commercial UHF station in Los Angeles, after KIIX-TV (channel 22, now
KWHY-TV) and
KMEX-TV (channel 34). Kaiser changed channel 52's call letters to KBSC-TV, standing for "Kaiser Broadcasting Southern California" (the
KMTW call sign is currently used by a
MyNetworkTV affiliate in
Wichita, Kansas).
KBSC-TV was never a serious competitor against established independents
KTLA (channel 5), KHJ-TV (channel 9, now
KCAL-TV),
KTTV (channel 11) and
KCOP (channel 13). Few television sets could receive UHF broadcasts at the time, and there was insufficient program inventory.
The station operated on a half-day schedule, usually signing on in the early afternoon and signing off in the late evening. KBSC-TV carried general entertainment:
cartoons,
short films,
sitcoms and old
movies. Weekday-afternoon programming was directed at children, with
Japanese cartoons
dubbed into English (including ''
Speed Racer'', ''
Kimba the White Lion'', ''
Ultraman'', ''Johnny Sokko'' and ''
Gigantor'') and compilations of comedy
short subjects by
the Three Stooges and
the Little Rascals.
KBSC-TV also aired programs produced by other Kaiser stations, such as ''The
Lou Gordon Program'' from
WKBD-TV in
Detroit. Gordon's weekly show was broadcast at least twice a week (on Saturdays and Sundays) during the early 1970s. Programs rarely flowed smoothly from one to the next; most of the children's programming was punctuated by long breaks, consisting of a shot of the station's logo, call letters and city of license accompanied by
Bert Kaempfert's "
That Happy Feeling". The logo was a black "52" joined at the top within a white television screen, typical of Kaiser stations; the logo and song began its broadcast day.
In 1976 Kaiser left broadcasting and sold its stations to its partner,
Field Communications, except for KBSC-TV and a minority stake in
Cleveland station
WUAB; the latter was sold by majority owner
United Artists to
Gaylord Broadcasting. KBSC, not included in the deal due to its low ratings and lack of growth potential in the Los Angeles market, was sold to Oak Communications.
The station's general-entertainment format initially remained the same from its noon sign-on. By April 1977, KBSC's programming ran from 1:15 p.m. to 8:00 p.m. It then became the Los Angeles-area outlet of
ONTV, which carried movies and live sports and whose programming aired after 8:00 p.m.-12:00 midnight on weekdays and 8:00 p.m.-2:00am on weekends.
In 1978 KBSC changed to a 24-hour schedule, running ONTV from 6:00 p.m. to 6:00 a.m. daily. From 6:00 a.m. to noon the station broadcast
public affairs and
religious programs, with general-entertainment programming initially retained from noon to the start of ONTV programming in the evening. In summer 1979, KBSC sold its entertainment-programming inventory to KTLA. The station broadcast religious programs from 6:00 to 9:00 a.m. and ONTV after 6:00 p.m., with Spanish-language programming from 9:00 a.m. to 6:00 p.m. on weekdays and 9:00 a.m. to 1:00 p.m. on Saturdays. English-language religious programming was carried on Sundays from 6:00 a.m. to 1:00 p.m.
In 1980 KBSC expanded its Spanish programming from 6:00 a.m. to 6:00 p.m. on weekdays and 6:00 a.m. to 12:00 p.m. on weekends, with ONTV programming filling the rest of the day. In 1982, the station began carrying ONTV on a scrambled signal 24 hours a day.
In September 1985 KBSC was sold to
Miami-based NetSpan, which became
Telemundo in 1987. It was the first mainland U.S. station owned by Telemundo at the network's beginning. ONTV was dropped, and the station's call letters were changed to the current KVEA; KBSC callsign was later used for
low-powered station in
Brookings, Oregon. The call letters represent the Spanish phrase ''Que vea'', meaning "You should see".
NBC purchased Telemundo in 2001, creating a
triopoly with NBC-owned-and-operated KNBC and Spanish-language independent
KWHY (channel 22; that station was later sold in 2011). Los Angeles and
San Francisco are the only markets where a company can legally own three stations, due to
Federal Communications Commission rules permitting ownership of more than two stations in markets with a minimum of 20 full-power television stations. KVEA's news, promotion and senior-management operations moved to NBC's
Burbank studios. In spring 2014, the station's news department moved to
Universal Studios Hollywood, where it shares a new broadcast facility with KNBC.
Digital television
Digital channels
The station's digital signal is
multiplexed:
On December 5, 2010, KVEA began mobile
DTV broadcasts. It operates a mobile DTV feed of subchannel 52.1, broadcasting at 1.83 Mbit/s.
Analog-to-digital conversion
KVEA shut down its analog signal, over
UHF channel 52, on June 12, 2009, as part of the
federally mandated transition from analog to digital television.
[List of Digital Full-Power Stations](_blank)
The station's digital signal remained on its pre-transition UHF channel 39, using
PSIP to display its
virtual channel as 52 on digital television receivers, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition.
News operation

KVEA presently broadcasts 19 hours and 55 minutes of locally produced newscasts weekly: three hours and 35 minutes each weekday and one hour each Saturday and Sunday. The station also produces a
news magazine, ''Acceso Total'' (broadcast weekday mornings at 10 a.m.), and the
public-affairs program ''Enfoque Los Ángeles'' (a local version of the Telemundo
discussion program ''Enfoque'', broadcast Sundays at noon).
The station's news department, which had initially broadcast at 6 and 11 p.m. weekdays after its acquisition by Telemundo, expanded on January 15, 2001 to compete with Spanish-language news station
KMEX. A weekday news program from 6 to 7 a.m., ''Buenos Días Los Angeles'', accompanied the two evening newscasts and new
anchors and reporters were introduced.
After the
September 11 attacks in 2001, KVEA expanded ''Buenos Días'' to two hours, starting at 5 a.m. The morning newscasts were anchored by Mexican native Azalea Iniguez, Mexican journalist and former
CBS Telenoticias reporter Ruben Luengas and weather anchor-feature reporter Sal Morales (who joined KVEA from its
San Francisco sister station
KSTS and was a substitute anchor for Luengas).
California Highway Patrol officer Guillermo Preciado later joined the newscasts as a traffic reporter. The news team's lineup introduced the idea of ''familia unida'' (a united family) implemented by
news director Al Corral, who based the concept on his belief that Hispanics are loyal to what they know and shy away from news from other sources. Ratings improved, and ''Buenos Días'' competed with KMEX's morning newscast ''Primera Edicion''. Iniguez was later moved to an anchor position on ''Buenos Días''.
KVEA then introduced ''Noticiero 52'' with graphics, music, and an anchor team: Lucia Navarro (from
Houston sister station
KTMD),
Tijuana reporter Vicente Calderon and Mario Solis. Solis left after a disagreement with station management, and was replaced by Mauricio Cardenas. Calderon was transferred to the newly acquired independent station
KWHY-TV (channel 22) to anchor its 10 p.m. newscast with Pilar Gariboto. Navarro was joined by former Telemundo and Telenoticias anchor
Raul Peimbert, who later left the station for a government position in his native
Mexico. Ratings fell due to personnel changes, and longtime Univision anchor Eduardo Quezada joined Navarro at 6 and 11 p.m. In early 2006, Navarro and Quezada were moved from the 11 p.m. newscast to a new program anchored by Luengas.
The station introduced weekend evening newscasts anchored by former weeknight anchor Mirthala Salinas, former
TV Azteca anchor Eduardo Blancas and weather anchor Carolina Davalos. Salinas was eventually replaced by Azucena Gomez, and Blancas was replaced by former KTLA weekend sports anchor Claudia Trejos. Trejos later moved to Telemundo's news division in
Hialeah, Florida.
In 2006 Eduardo Quezada left KVEA and the station renamed its 11 p.m. newscast ''En Contexto,'' anchored by Luengas. The format change was successful, with the program winning several journalism awards. Sports announcer and former KVEA weekend sports anchor
Adrian Garcia Marquez replaced Luengas on ''Buenos Días'', joining Iniguez, entertainment reporter Victor Cordero and weather anchor Ericka Pino. Morales had left the station and went back to his hometown, Miami, to work as a full-time reporter for WSBS-22, known as Mega TV. After this lineup was put in place in summer 2007, the program's ratings fell, and KMEX was back on top.
Also in 2006, NBC's 2.0 restructuring plan for its broadcast properties resulted in across-the-board layoffs, including reporter Osmin Rodriguez and KWHY anchor Vicente Calderon; Jose Ronstadt became the news anchor. On July 3, 2007,
Los Angeles Mayor Antonio Villaraigosa admitted to the ''
Los Angeles Daily News'' that he had been having an extramarital affair with KVEA reporter Mirthala Salinas. Telemundo's Miami management replaced station general manager Manuel Abud with interim GM Mike Rodriguez, general manager of Miami sister station
WSCV. News director Al Corral and Salinas were given two-month leaves of absence, and Rodriguez made it clear that he would not be taking the job permanently.
On September 15, 2007, KVEA became the second Spanish-language television station in the United States (after
Reno-based CW affiliate
KAZR-CA) and the sixth television station in the Los Angeles market to broadcast its local newscasts (''Buenos Días Los Angeles'') in
high definition. In 2009, ''Buenos Días'' was cancelled due to difficulties with NBC. Its anchors became reporters, and were joined by former
KWHY anchor Dunia Elvir (who had presented morning updates during ''¡Levántate!'', now known as ''
Un Nuevo Día''). Although the morning show and Elvir's 1 p.m. program on
KWHY were cancelled, NBCUniversal's acquisition by
Comcast that year resulted in the return of ''Buenos Días'' in 2011. In 2014, the program moved to 5 a.m.
The 2014 Telemundo revamp included more changes to the news team, a new studio, a new network-wide graphics package, and a network-wide time change for the weekend newscast (from 6 to 5:30 p.m.). The station's news department refocused on the two evening newscasts, which included investigative reporting of a wide range of stories. Most anchors again became reporters, and Edgar Muñoz joined previous chief anchor Ana Patricia Candiani. ''Buenos Días Los Angeles'' added Julio Vaqueiro and Estefanía Iglesias to its team, expanding to 5 a.m. with sister station
WNJU-TV. In February 2014, Denny Alfonso became the investigative and consumer reporter on its "Telemundo 52 Responde" segment. On September 18, 2014,
Telemundo announced that its 14 local stations would carry a 5:30 p.m. weekday newscast. On September 25, its 11 p.m. newscast outdrew rival
KMEX-TV in ratings for the first time in 27 years.
On February 22, 2018, The network began producing and broadcasting news. Miami, New York and Los Angeles and other owned and operated television stations, joined this effort producing more newscasts those some of their rivals in markets in Spanish.
*''Current:''
On-air staff
**
Dunia Elvir – News and weather anchor
**
Enrique Chiabra – News anchor
**
Julio Vaqueiro – Evening news anchor
**
Ana Patricia Candiani – Evening news anchor
*''Former:''
**
Adrian Garcia Marquez – Sports anchor (2002–2007)
**
Raul Peimbert – Anchor (2001–2002)
**
Eduardo Quezada - Anchor (2003-2006)
**
Lucía Navarro – 6 & 11pm Anchor
**
Sal Morales - Anchor - Weather, news and special projects reporter
**
Ruben Luengas - Weekday am anchor
**
Mirthala Salinas – Weekend anchor
**
Carolina Davalos – Weekend weather
**
Eduardo Blancas – Weekend anchor
References
External links
Telemundo52.com - PortadaTelemundo WebsiteTeleXitos Website*
*
{{DEFAULTSORT:Kvea
Category:Kaiser Broadcasting
VEA
Category:Television channels and stations established in 1966
Category:Telemundo Station Group
Category:Mass media in Riverside County, California
Category:Mass media in Corona, California
VEA
Category:TeleXitos affiliates
Category:Former General Electric subsidiaries