Google Primer is a free mobile application by Google, designed to teach digital marketing skills. Google's CEO Sundar Pichai announced the launch of Primer on January 4, 2017. The app is available on the Google Play Store and App Store. The app also works offline. Google Primer app is part of the Google’s Digital Unlocked initiative to empower India's Small and Medium Business (SMB) community. The training modules are certified by Google and FICCI.
In an attempt to decrease the skills gap between online marketing veterans and those just entering the business, Google launched Google Primer,—a new app that promises to teach you the ropes of online marketing in 5-minute lessons.
The goal is to teach digital marketing basics in a simple, efficient way.
According to the app’s website, Google partnered up with marketing professionals to create content valuable for startups’ digital marketing efforts.