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GlobalWebIndex is a market research SaaS company founded by Tom Smith in 2009 that provides audience insight to publishers, media agencies and marketers around the world.[1] GlobalWebIndex profiles consumers across 46 countries with a panel of 18m connected consumers, making it available through a subscription-based platform.[2]

History

In October 2012, GlobalWebIndex surprised social media analysts and commentators by claiming that Twitter and Facebook had big followings in China and Vietnam (later lift the ban on Facebook) – countries where those social networks are blocked by their respective governments. The story was picked up by various news outlets including Huffington Post, Bloomberg and the Financial Times, where the rise of VPN has been attributed as the primary enabler for Chinese internet users circumventing website blocks.[3] Almost a decade after the company was founded, and with customers including Google, Spotify, WPP and Omnicom Group, it closed its first round of series A funding in 2018.[4]

Data Sources

GlobalWebIndex combines the survey data from 18 million panelists with advanced analytics and data science to provide marketers with an insight. The tool collects data in demographics, online behavior, device access, media consumption, social media, and marketing touch points – after which it presents data through charts and graphs.

Core study

The ongoing Glo

GlobalWebIndex combines the survey data from 18 million panelists with advanced analytics and data science to provide marketers with an insight. The tool collects data in demographics, online behavior, device access, media consumption, social media, and marketing touch points – after which it presents data through charts and graphs.

Core study

The

The ongoing GlobalWebIndex research study, which interviews over 550,000 internet users across the world each year across 4 waves of research each year.[5] Each respondent is questioned in detail, resulting in 40,000 data points for consumer profiling.[6]

Custom research

In 2017, bra

In 2017, brand data was added to its range of services. It provides insight into over 4,000 tracked brands[8] and can be used against the 40,000 data points of the core data set.

Work data

In 2019, its first ever B2B data set[9] was launched, which analyses the behaviours and attitudes of working professionals. Using the dedicated panel of 17,000 respondents, its first report using the research was produced in collaboration with Slack Technologies Inc.[10]

References

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