Discovery, Inc. is an American multinational mass media
factual television company based in New York City
. Established in 1985, the company primarily operates a group of factual
and lifestyle television brands, such as the namesake Discovery Channel
, Animal Planet
, Science Channel
, and TLC
. In 2018, the company acquired Scripps Networks Interactive
, adding networks such as Food Network
, and Travel Channel
to its portfolio. Since the purchase, Discovery has described itself as serving members of "passionate" audiences.
Discovery also owns or has interests in local versions of its channel brands in international markets, in addition to its other major regional operations such as Eurosport
(a pan-European group of sports channels, most prominently the rightsholder of the Olympic Games
throughout most of Europe), GolfTV
(an international golf
-focused streaming service, which is the international digital rightsholder of the PGA Tour
), Discovery Communications Nordic
(which operates general-interest channels in Norway
), TVN Group
, and a portfolio of various free-to-air channels in Germany, Italy, New Zealand, and the United Kingdom.
Discovery has been in the streaming
business, with Discovery+
, a streaming service
that feature television series and movies and original programming from the channels that Discovery owns. It originated internationally in India
on March 23, 2020, it launched in the United States
on January 4, 2021.
The company's namesake and flagship brand, Discovery Channel
, first launched on June 17, 1985. In 1991, Discovery Channel's owners acquired The Learning Channel
In October 1996, Discovery launched several new spin-off networks, including Animal Planet
, and the digital cable
channels Discovery Kids
, Discovery Travel & Living
, Discovery Civilization
, and Science Channel
. This was followed by the 1997 purchase of a 70% stake in Travel Channel
, and the 1998 launches of Discovery en Español
, Discovery Wings
, and Discovery Health Channel
Also in 1998, Discovery acquired a stake in the struggling CBS Eye on People channel; Discovery eventually acquired the remainder of CBS's stake, leading to its January 1999 re-launch as Discovery People
. The network quietly folded in 2000, being replaced by other Discovery channels on providers.
On September 1, 2001, Discovery Communications bought The Health Channel, and announced that it would be re-branded as FitTV
. In 2002, Discovery re-launched Discovery Civilization as Discovery Times, as part of a joint venture with ''The New York Times
''. In June 2002, coinciding with Discovery's 17th anniversary, the company launched a 24/7 high definition
channel known as Discovery HD Theater
. In 2003, Discovery Communications moved its headquarters from Bethesda
to Silver Spring
. In 2003 and 2004, Discovery acquired academic film companies such as AGC, AIMS Multimedia, and Clearvue & SVE to form Discovery Education, which is now led by Bill Goodwyn. In 2019, Discovery Communications moved its headquarters to New York City
, keeping 300 employees in a smaller hub in Silver Spring.
executive David Zaslav
was named president and CEO of Discovery Communications on November 16, 2006. In the years that followed, Zaslav placed a major focus on bolstering Discovery's core networks, programming, and expanding the company's reach into digital media
. He described these goals as reflecting an expansion into becoming a "content company" rather than just a "cable company".
In March 2007, Discovery sold its stake in Travel Channel back to Cox Communications
, in exchange for the stake in Discovery that Cox owned.
Cox would later sell the controlling interest in the channel to Scripps Networks Interactive
In June 2008, Discovery Home was replaced by Planet Green
, a network devoted primarily to environmentalism and sustainable living
In 2007, according to Crunchbase
was acquired by Discovery Communications on August 1, 2007, for $10 million.
In 2012, Mother Nature Network
, founded by Joel Babbit and Chuck Leavell (now Narrative Content Group) acquired TreeHugger.
On January 15, 2008, Discovery announced that it had entered into a joint venture with Oprah Winfrey
's Harpo Productions
to re-launch Discovery Health as a new service, OWN: The Oprah Winfrey Network
, in 2009.
In 2008, Discovery Times was re-launched as Investigation Discovery
, a new brand that would be dedicated to true crime
programs and documentaries. The company also formed its Emerging Networks Group, and named Clark Bunting as president and Clint Stinchcomb as executive vice president and general manager. On April 30, 2009, Discovery announced a joint venture with Hasbro
to re-launch Discovery Kids as a new youth- and family-oriented entertainment channel. The channel, ultimately named The Hub
, launched on October 10, 2010.
After multiple delays, OWN officially launched on January 1, 2011.
On March 17, 2009, Discovery Communications sued Amazon.com
for patent infringement
by its Kindle e-reader
line, regarding "secure distribution of electronic text and graphics to subscribers and secure storage". The patents were originally developed by Discovery founder John Hendricks
, who had been developing technologies related to e-book
s and the digitization
of television programs. While Discovery had divested the television-related patents, it retained the e-book patents. Amazon subsequently accused Discovery of violating a patent for an "Internet-based customer referral system"; The two parties settled in 2011.
On October 4 of 2011, due to the wider implementation of high-definition feeds for mainstream cable channels, HD Theater was re-launched as Velocity
, a new "upscale male" network focusing on automotive programming. On May 28, 2012, Planet Green (which had begun to abandon its original concept in 2010 due to poor viewership)
was re-launched as Destination America
In January 2014, Discovery launched Curiosity
, a website that aggregates online education
In May 2014, Discovery and its shareholder Liberty Media
acquired British television studio All3Media
for $930 million in a 50/50 joint venture. The new ownership stated that All3Media would be operated as an independent company. In October 2014, Discovery acquired controlling interest in Hub Network from Hasbro and re-branded it as Discovery Family
In November 2014, Curiosity was spun out as a venture-funded startup
, receiving $6 million in funding.
In December 2015, Discovery launched Discovery Go, a TV Everywhere
service offering access to live streaming and on-demand content from Discovery Communications' cable networks.
In May 2016, Discovery initiated a restructuring plan aiming to save $40 to $60 million by the third quarter of 2016, including a shift in strategy to "maximize" its linear television business whilst plotting larger investments in content, digital media, sports, and international markets. In August 2016, Discovery purchased a minority stake in the Hong Kong-based digital talent and content company VS Media; Discovery intended to have VS distribute Discovery Digital Networks
content in China, and to offer their own resources to VS.
In October 2016, Discovery purchased a minority stake in Group Nine Media
, a digital media
holding company consisting of Thrillist Media Group
, The Dodo and Discovery's digital network Seeker—for $100 million. The transaction gave Discovery an option to acquire a majority stake at a later date.
Acquisition of Scripps Networks Interactive; rebranding
On July 31, 2017, Discovery announced it would acquire Scripps Networks Interactive
, owner of networks such as Food Network
, for $14.6 billion, pending regulatory approval. On March 6, 2018, the acquisition was completed, with the company renamed as Discovery, Inc. afterwards. At this time, SNI shareholders own 20% of Discovery's stock.
Discovery will retain an operational hub in SNI's home city of Knoxville
, but planned to move its corporate headquarters from Silver Spring, Maryland, where it has operated since 2003, to New York City
in late-2019. Following the acquisition, Discovery began to integrate personalities from the two companies into each other's programming, and began to produce new programs (such as a revival of TLC's ''While You Were Out
'' in conjunction with HGTV, and a competition series between the stars of Food Network's ''Ace of Cakes
'' and TLC's ''Cake Boss
'') to serve as vehicles for crossovers
between personalities from Discovery and SNI's networks.
Following the completion of the purchase, Discovery's brands were divided into two groups under different chief brand officer
s: SNI's chief programmer Kathleen Finch became chief brand officer of Lifestyle, overseeing TLC, the six former Scripps channels, and Discovery's other lifestyle networks. Rich Ross
, who formerly served as group president of Discovery and Science, stepped down, and would be replaced by TLC president Nancy Daniels as chief brand officer of Discovery & Factual.
On August 3, 2017, Discovery announced that it would contribute Velocity into a joint venture with the digital, live events, and direct-to-consumer businesses of automotive publisher TEN: The Enthusiast Network. Discovery will hold a majority stake in the venture; it will not include TEN's print brands, but there will be opportunities for cross-promotion. In April 2018, it was announced that TEN had been renamed Motor Trend Group
, and that Velocity would be re-branded as an extension of its namesake magazine ''Motor Trend
In December 2017, Discovery announced that it would acquire an additional 24.5% stake in OWN that it did not already own, for $70 million. Oprah Winfrey will remain as CEO of OWN, and extended her exclusivity agreement with the network and Discovery through 2025. Harpo Productions retains a "significant minority stake" in the venture. In February 2018, Discovery sold a majority stake in Discovery Education to the private equity firm Francisco Partners.
Focus on direct-to-consumer services
During its 2018 upfronts, Zaslav stated that the company was now strongly focused on serving "passionate fans and passionate audiences", and was preparing to increase its focus on direct-to-consumer offerings targeting such audiences. The SNI purchase, Eurosport's Olympics rights, and the aforementioned ''Motor Trend''-branded network were described as being examples of this strategy.
Kitchen would also launch in 2019, with a focus on live and on-demand cooking classes.
In June 2018, Discovery announced a 12-year agreement to acquire the international media rights to the PGA Tour
, with plans to develop an international streaming service to house these rights. The service was officially announced in October 2018 as GolfTV
, with Eurosport executive vice president Alex Kaplan named the president and general manager of Discovery Golf. Former Amazon executive Peter Faricy, who was named Discovery's chief executive of global direct-to-consumer operations in August 2018, considered GolfTV consistent with the aforementioned strategy, as golf was one of several sports "where people's passions and their interest in participating and learning more becomes a core part of their life."
With Discovery choosing 230 Park Avenue South as its new New York City headquarters, Discovery sold its former Silver Spring headquarters to Foulger-Pratt and Cerberus Capital Management
in September 2018, and leased a smaller space at nearby 8403 Colesville Road.
In November 2018, Chip and Joanna Gaines of the former HGTV series ''Fixer Upper
'' announced on ''The Tonight Show Starring Jimmy Fallon
'', that they were in early talks to form a "lifestyle focused media network" with Discovery named after their personal company Magnolia. It was reported that Discovery had considered rebranding either DIY Network
or Great American Country
as this new channel. In April 2019, Discovery confirmed its Magnolia joint venture, which is scheduled to launch in 2020 and replace DIY Network, with an over-the-top subscription component to launch later. Magnolia Network was originally scheduled to launch on October 4, 2020, but it was postponed to 2021 due to the COVID-19 pandemic in the United States
. It was also announced that ''Fixer Upper'' would be revived for the new channel.
In January 2019, Discovery increased its ownership of Play Sports Group, operator of the YouTube channel Global Cycling Network
, to 71%. Discovery previously acquired a 20% share in 2017. The group is the foundation for an in development global cycling OTT service.
On April 1, 2019, after a previous agreement with the broadcaster lapsed six years prior, Discovery announced a 10-year global content partnership with BBC Studios
, under which it will become the exclusive subscription video-on-demand rightsholder of programming from the BBC Natural History Unit
(which will become the basis of an international subscription service by 2020) outside of China, Ireland, and the UK. In addition, Discovery and the BBC reached an agreement to break up their UKTV
joint venture (which was inherited from Scripps), with Discovery acquiring the BBC's shares in the Good Food
, and Really
channels, and BBC Studios acquiring Discovery's shares in the seven remaining channels.
On May 13, 2019, Discovery announced that it would acquire ''Golf Digest
'' from Condé Nast
to integrate into its Discovery Golf division.
In December 2020, Discovery announced the launch of its streaming service, Discovery+
. It was launched on January 4, 2021. The service will be available across all major platforms.
Prior to September 18, 2008, DCI's ownership consisted of three shareholders:
* Discovery Holding Company
* Advance/Newhouse Communications
, which is owned with Advance Publications
* John S. Hendricks
, the company's founder.
On September 17, 2008, Discovery Holding Company completed a restructuring plan. Discovery Holding's Ascent Media
business was spun off
, and the remaining businesses, Discovery Communications, LLC and Advance/Newhouse Communications, were combined into a new holding company, Discovery Communications, Inc. The new fully public company and trades on the NASDAQ
stock market under the symbols DISCA, DISCB, and DISCK. SEC filings are submitted by the Discovery Holding Company
In May 2014, the company announced a special dividend of shares of the company's Series C common stock payable to holders of record of the company's Series A common stock, Series B common stock and Series C common stock as of the close of business on July 28, 2014. As a result of the dividend, each holder of a share of the company's Series A common stock, Series B common stock or Series C common stock will receive one additional share of the company's Series C common stock on or about August 6, 2014.
Liberty Global and Discovery Communications paid approximately $195 million for a 3.4% stake in Lionsgate Entertainment
in November 2015. Discovery CEO David Zaslav joined the Lionsgate board of directors as part of the acquisition.
DCI operates its businesses in the following groups: U.S. Networks, International, Digital, Discovery Studios, Lifestyle Studios, and Discovery Global Enterprises.
There are 20 channels owned and operated by Discovery Networks U.S.
Discovery Networks International
Discovery Networks International has three regional operations: Asia Pacific
(Europe, Middle East and Africa) and Latin America
, with regional headquarters in Singapore, Amsterdam, London, Milan, Warsaw and Miami.
On November 27, 2012, Discovery announced it would acquire Dubai
-based broadcaster Takhayal Entertainment, which owns MENA
lifestyle channel Fatafeat
. This acquisition was then completed.
On December 21, 2012, Discovery announced it had acquired a 20% stake in the pan-European sports broadcaster Eurosport
from TF1 Group
for €170 million (US$221.6 million). On January 21, 2014, Discovery acquired an additional 51% share to gain controlling interest, and subsequently acquired the remainder for €491 million in July 2015 to receive sole ownership.
In June 2015, Discovery acquired pan-European rights to the Olympic Games
from 2018 through 2024, excluding Russia
, on all platforms, in a €1.3 billion deal. Discovery will primarily broadcast the Games on local outlets (including Eurosport), but will sub-license coverage to over-the-air broadcasters in each region.
In June 2016, Discovery acquired a 27.5% stake in Bethia Comunicaciones S.A., a division of Chilean conglomerate Bethia that owns Red Televisiva Megavisión S.A., a company which in turn owns both the private television network Mega
and a 70% stake in the anime
-, Korean drama
- and K-pop
-focused cable television channel ETC
(which is co-owned with its creator, who is businessman and television executive Hernán Schmidt Fuentes). As a result, Bethia now owns 72.5% of the company.
In August 2016, Discovery renewed its distribution deals in 12 countries with shareholder Liberty Global
. On January 31, 2017, after nearly facing a carriage dispute
, Discovery renewed its distribution deals in Germany and the United Kingdom
with Sky plc
In November 2016, Discovery partnered with the streaming media company BAMTech
to create a joint venture to serve Europe. In May 2017, ProSiebenSat.1 Media and Discovery announced a joint venture to create a German over-the-top content
service, built upon its existing 7TV service.
In August 2017, Discovery announced that it would acquire the remaining 51.06% of Green Content, the operator of the Polish DTT channel Metro
, from Agora SA
for PLN19,000,000 under a share buyback agreement.
Through its purchase of SNI, Discovery added the Polish broadcaster TVN Group
to its European portfolio,
which SNI had acquired in 2015., as well as the UKTV
joint venture with BBC Worldwide
(later BBC Studios
On July 3, 2020, Discovery agreed to acquire the German free-to-air station Tele 5
from Leonine Holding
On September 7, 2020, MediaWorks New Zealand
Limited announced that Discovery would be purchasing the television arm of their business including Three
, Edge TV
, The Breeze TV
, streaming service ThreeNow, and current affairs service Newshub
. MediaWorks said in a statement that the transaction was subject to “a number of pre-completion approvals” but was expected to completed by the end of the year. The sale was finalised in December 2020.
In December 2020, the Discovery-backed GB News
received a licence from Ofcom
to broadcast on their service on various British platforms, such as Freeview
, in 2021. GB News was set-up by Andrew Cole and Mark Schneider from Liberty Global, and will feature ex-BBC presenter Andrew Neil
In March, 2021, Discovery was made available to beIN Media Group subscribers in the Middle East and North Africa. The two organizations have worked together since 2016, but this is the first time that Discovery Channel itself has been made available.
2010 hostage crisis
On September 1, 2010, the Discovery headquarters were the site of a hostage taking; a lone gunman identified as James J. Lee (c. 1967September 1, 2010), armed with two starter pistol
and an explosive device
, took three people hostage
inside of the Discovery Communications headquarters in Silver Spring, Maryland, prompting an evacuation of the building.
Lee's motive was believed to have been grounded in environmental activism
. Lee had previously been arrested in 2008 while protesting in front of the same site.
The National Consortium for the Study of Terrorism and Responses to Terrorism (START) at the University of Maryland
has since labeled the crime a terrorist attack
The incident began at 1:00 p.m. ET
, when the 43-year-old Lee entered the building with two starter pistols and fired a single round at the ceiling of the lobby.
The Montgomery County Police Department
(MCPD) confirmed that Lee had an explosive device and was holding three people hostage in the lobby.
The building was placed on lockdown and most of the 1,500 employees were evacuated.
Children from a day care center inside were safely removed to a nearby McDonald's restaurant on Colesville Rd.
Lee was shot and killed by an MCPD SWAT team at 4:48 p.m. ET after the hostages made a run to escape.
The remaining hostages were immediately freed. The incident was described by the FBI as the first instance of a would-be suicide bomber taking hostages in the United States.
Lee was an environmental protester who, in 2008, was given six months of supervised probation
and fined $500 after he was arrested during a protest outside the Discovery Communications headquarters. Lee had published criticisms of the network in an online manifesto at Savetheplanetprotest.com,
among which was a demand for the company to cease the broadcasting of television series displaying or encouraging the birth of "parasitic human infants and the false heroics behind those actions
". His manifesto also railed against "immigration pollution and anchor baby
filth", leading commentators such as Mark Potok of the Southern Poverty Law Center
to decry Lee as an "eco-fascist
". Lee's opinions were dominated by Malthusian
though he also cited works ranging from Daniel Quinn
's novel ''My Ishmael
'' to former U.S. Vice President Al Gore
's documentary ''An Inconvenient Truth
''The Washington Post
'' credited the Twitter
community for initially breaking the story.
*National Geographic Partners
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