''Deadline'' (also known as ''Deadline Hollywood'' or ''Deadline.com'' and previously known as the news blog ''Deadline Hollywood Daily'') is an online news site founded by Nikki Finke in 2006. The site is updated several times a day, with entertainment industry news as its focus.About Us – Deadline.com
It has been a brand of Penske Media Corporation since 2009.


''Deadline'' was founded by Nikki Finke, who began writing an ''LA Weekly'' column series called ''Deadline Hollywood'' in June 2002. She began the ''Deadline Hollywood Daily'' (DHD) blog in March 2006 as an online version of her column. She officially launched it as an entertainment trade website in 2006. The site became one of Hollywood's most followed websites by 2009. In 2009, Finke sold ''Deadline'' to Penske Media Corporation (then Mail.com Media) for a low seven-figure sum. Finke was also given a five-year-plus employment contract reported by the ''Los Angeles Times'' as worth "millions of dollars," as well as part of the site's revenue. In September 2009, the URL was changed to ''Deadline.com'' and the site's name to ''Deadline Hollywood.'' The publication expanded to New York in 2010 with the hiring of ''Variety'' reporter Mike Fleming Jr. as the new ''Deadline'' New York editor, ''Financial Times'' editor Tim Adler to lead ''Deadline London'', and Nellie Andreeva for the site's television coverage as "co-editors-in-chief, TV". Finke remained the editor of ''Deadline Hollywood'' until November 2013, when she left ''Deadline'' after a year-long disagreement between herself and Penske, which had bought ''Variety'', a competing trade magazine and website.


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at PMC {{Penske Media Corporation Category:2009 establishments in the United States Category:American entertainment news websites Category:Entertainment trade magazines Category:Internet properties established in 2009 Category:Penske Media Corporation