Criticism of Google includes aggressive and contrived tax avoidance, misuse and manipulation of search results, its use of others' intellectual property, concerns that its compilation of data may violate people's privacy, censorship of search results and content, and the energy consumption of its servers as well as concerns over traditional business issues such as monopoly, restraint of trade, antitrust, idea borrowing, and being a "Ideological Echo Chamber".

Alphabet Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,[1] and generates profit primarily from advertising through its AdWords program.[2][3]

Google's stated mission is "to organize the world's information and make it universally accessible and useful";[4] this mission, and the means used to accomplish it, have raised concerns among the company's critics. Much of the criticism pertains to issues that have not yet been addressed by cyber law.

Aggressive tax avoidance

Google has been accused by a number of countries of avoiding paying tens of billions of dollars of tax through a convoluted scheme of inter-company licensing agreements and transfers to tax havens.[5][6] For example, Google has used highly contrived and artificial distinctions to avoid paying billions of pounds in corporate tax owed by its UK operations.[7] On May 16, 2013, Margaret Hodge, the chair of the United Kingdom Public Accounts Committee, accused Google of being "calculated and [...] unethical" over its use of the scheme.[7] Google Chairman Eric Schmidt has claimed that this scheme of Google is "capitalism",[8] and that he was "very proud" of it.[9]

In 2015, the UK Government introduced a new law intended to penalize Google and other large multinational corporations's artificial tax avoidance.[10]

In January 2016, Google agreed to make a payment of £130m to the UK tax authorities.[11][12]

Google cut its taxes by $3.1 billion in the period of 2007 to 2009 using a technique that moves most of its foreign profits through Ireland and The Netherlands to Bermuda. Afterwards, the company started to send £8 billion in profits a year to Bermuda.[13] Google's income shifting—involving strategies known to lawyers as the "Double Irish" and the "Dutch Sandwich"—helped reduce its overseas tax rate to 2.4 percent, the lowest of the top five U.S. technology companies by market capitalization, according to regulatory filings in six countries.[14][15]


According to Joe Wilcox of Microsoft-Watch, Google has increased its dominance of search, becoming an information gatekeeper, despite the conflict of interest between information gathering and the advertising surrounding that information. His colleagues do not share the same view.[16]

European Union

The European Commission has pursued several competition law cases against Google, namely:[17]

  • Complaint that Google abused its position as a dominant search engine to favor its own services over those of competitors. In particular, Google operated a free comparison shopping website Froogle, which it abandoned in favor of a paid-placement-only site called Google Shopping. Other comparison sites complained of a precipitous drop in web traffic due to changes in the Google search algorithm, and some were driven out of business.[18] The investigation began in 2010 and concluded in July 2017 with a €2.42 billion fine against the parent company Alphabet, and an order to change its practices within 90 days.[17]
  • Complaint opened in 2015 that the dominance of the Android operating system was abused to make it difficult for competing third-party apps and search engines to be pre-installed on mobile phones. (See European Union vs. Google.)[19]
  • Complaint opened in 2016 that Google abused its market dominance to prevent competing advertising companies to sell ads to web sites already using Google AdSense[20]

U.S. antitrust issues

In the case of the now-defunct Google-Yahoo! deal of 2008—a pact for Google to sell advertising on Yahoo! search pages—the U.S. Department of Justice found that the deal would be "materially reducing important competitive rivalry between the two companies" and would violate the Sherman Antitrust Act.[21]

In testimony before a U.S. Senate antitrust panel in September 2011, Eric Schmidt, Google's chairman, said that "the Internet is the ultimate level playing field" where users were "one click away" from competitors.[22] Beyond the existence of alternatives, Google's large market share was another aspect of the debate, as this exchange between Senator Herb Kohl and Mr. Schmidt at the September Senate hearing illustrates:[23][neutrality is disputed]

Senator Kohl asked: "But you do recognize that in the words that are used and antitrust kind of oversight, your market share constitutes monopoly, dominant – special power dominant – special power dominant for a monopoly firm. You recognize you're in that area?"
Schmidt replied: "I would agree, sir, that we're in that area.... I'm not a lawyer, but my understanding of monopoly findings is this is a judicial process."

During the hearing Mike Lee, Republican of Utah, accused Google of cooking its search results to favor its own services. Mr. Schmidt replied, "Senator, I can assure we haven’t cooked anything."[22]

In testimony before the same Senate panel, Jeffrey Katz and Jeremy Stoppelman, the chief executives from Google's competitors Nextag and Yelp, said that Google tilts search results in its own favor, limiting choice and stifling competition.[22]

In October 2012, it was reported that the U.S. Federal Trade Commission staff were preparing a recommendation that the government sue Google on antitrust grounds. The areas of concern include accusations of manipulating the search results to favor Google services such as Google Shopping for buying goods and Google Places for advertising local restaurants and businesses; whether Google's automated advertising marketplace, AdWords, discriminates against advertisers from competing online commerce services like comparison shopping sites and consumer review Web sites; whether Google's contracts with smartphone makers and carriers prevent them from removing or modifying Google products, such as its Android operating system or Google search; and Google's use of its smartphone patents. A likely outcome of the antitrust investigations is a negotiated settlement where Google would agree not to discriminate in favor of its products over smaller competitors.[24] Federal Trade Commission ended its investigation during a period which the co-founder of Google, Larry Page, had met with individuals at the White House and the Federal Trade Commission, leading to voluntary changes by Google; since January 2009 to March 2015 employees of Google have met with officials in the White House about 230 times according to the Wall Street Journal.[25]


On April 20, 2016, the European Union filed a formal antitrust complaint against Google's leverage over Android vendors, alleging that the mandatory bundling of the entire suite of proprietary Google software, hindering the ability for competing search providers to be integrated into Android, and barring vendors from producing devices running forks of Android, constituted anti-competitive practices.[26] In August 2016, Google was fined US$6.75 million by the Russian Federal Antimonopoly Service (FAS) under similar allegations by Yandex.[27]

Possible misuse of search results

In 2006/2007, a group of Austrian researchers observed a tendency to misuse the Google engine as a "reality interface". Ordinary users as well as journalists tend to rely on the first pages of Google search, assuming that everything not listed there is either not important or simply does not exist. The researchers say that "Google has become the main interface for our whole reality. To be precise: with the Google interface the user gets the impression that the search results imply a kind of totality. In fact, one only sees a small part of what one could see if one also integrates other research tools".[28]

Eric Schmidt, executive chairman of Google

Eric Schmidt, Google's chief executive, said in a 2007 interview with the Financial Times: "The goal is to enable Google users to be able to ask the question such as 'What shall I do tomorrow?' and 'What job shall I take?'".[29] Schmidt reaffirmed this during a 2010 interview with the Wall Street Journal: "I actually think most people don't want Google to answer their questions, they want Google to tell them what they should be doing next."[30]

Numerous companies and individuals, for example, MyTriggers.com[31] and transport tycoon Sir Brian Souter[32] have voiced concerns regarding the fairness of Google's PageRank and search results after their web sites disappeared from Google's first-page results. In the case of MyTriggers.com, the Ohio-based shopping comparison search site accused Google of favoring its own services in search results (although the judge eventually ruled that the site failed to show harm to other similar businesses).

Page Rank

Danger of ranking manipulation

The page ranking algorithm of Google can and has been manipulated for political and humorous reasons. To illustrate the view that Google's search engine could be subjected to manipulation, Google Watch implemented a Google bomb by linking the phrase "out-of-touch executives" to Google's own page on its corporate management. The attempt was mistakenly attributed to disgruntled Google employees by The New York Times, which later printed a correction.[33][34]

Daniel Brandt started the Google Watch website and has criticized Google's PageRank algorithms, saying that they discriminate against new websites and favor established sites.[35] Chris Beasley, who started Google Watch-Watch, disagrees, saying that Mr. Brandt overstates the amount of discrimination that new websites face and that new websites will naturally rank lower when the ranking is based on a site's "reputation". In Google's world a site's reputation is in part determined by how many and which other sites link to it (links from sites with a "better" reputation of their own carry more weight). Since new sites will seldom be as heavily linked as older more established sites, they aren't as well known, won't have as much of a reputation, and will receive a lower page ranking.[36]

In testimony before a U.S. Senate antitrust panel in September 2011, Jeffrey Katz, the chief executive of NexTag, said that Google's business interests conflict with its engineering commitment to an open-for-all Internet and that: "Google doesn't play fair. Google rigs its results, biasing in favor of Google Shopping and against competitors like us." Jeremy Stoppelman, the chief of Yelp, said sites like his have to cooperate with Google because it is the gateway to so many users and "Google then gives its own product preferential treatment." In earlier testimony at the same hearing Eric Schmidt, Google's chairman, said that Google does not "cook the books" to favor its own products and services.[22]

Google Shopping rankings

In late May 2012, Google announced that they will no longer be maintaining a strict separation between search results and advertising. Google Shopping (formerly known as Froogle) will be replaced with a nearly identical interface, according to the announcement, but only paid advertisers will be listed instead of the neutral aggregate listings shown previously. Furthermore, rankings will be determined primarily by which advertisers place the highest "bid", though the announcement does not elaborate on this process. The transition will be complete in the fall of 2012.[37]

As a result of this change to Google Shopping, Microsoft, who operates the competing search engine Bing, launched a public information campaign titled Scroogled.[38] The ad campaign was developed by leading political campaign strategist Mark Penn.[39]

It is unclear how consumers will react to this move. Critics charge that Google has effectively abandoned its "Don't be evil" motto and that small businesses will be unable to compete against their larger counterparts. There is also concern that consumers who did not see this announcement will be unaware that they are now looking at paid advertisements and that the top results are no longer determined solely based on relevance but instead will be manipulated according to which company paid the most.[40][41]

Copyright issues

Google Print, Books, and Library

Google's ambitious plans to scan millions of books and make them readable through its search engine have been criticized for copyright infringement.[42] The Association for Learned and Professional Society Publishers and the Association of American University Presses both issued statements strongly opposing Google Print, stating that "Google, an enormously successful company, claims a sweeping right to appropriate the property of others for its own commercial use unless it is told, case by case and instance by instance, not to."[43]

China Written Works Copyright Society (CWWCS)

In a separate dispute in November 2009, the China Written Works Copyright Society (CWWCS), which protects Chinese writers' copyrights, accused Google of scanning 18,000 books by 570 Chinese writers without authorization, for its Google Books library.[44] Toward the end of 2009 representatives of the CWWCS said talks with Google about copyright issues are progressing well, that first they "want Google to admit their mistake and apologize", then talk about compensation, while at the same time they "don't want Google to give up China in its digital library project". On November 20, 2009, Google agreed to provide a list of Chinese books it had scanned, but did not admit having "infringed" copyright laws.[45] In a January 9, 2010 statement the head of Google Books in the Asia-Pacific said "communications with Chinese writers have not been good enough" and apologized to the writers.[46]

Links and cached data

Kazaa and the Church of Scientology have used the Digital Millennium Copyright Act (DMCA) to demand that Google remove references to allegedly copyrighted material on their sites.[47][48]

Search engines such as Google's that link to sites in "good faith" fall under the safe harbor provisions of the Online Copyright Infringement Liability Limitation Act which is part of DMCA. If they remove links to infringing content after receiving a take down notice, they are not liable. Google removes links to infringing content when requested, provided that supporting evidence is supplied. However, it is sometimes difficult to judge whether or not certain sites are infringing and Google (and other search engines) will sometimes refuse to remove web pages from its index. To complicate matters there have been conflicting rulings from U.S. courts on whether simply linking to infringing content constitutes "contributory infringement" or not.[49][50]

The New York Times has complained that the caching of their content during a web crawl, a feature utilized by search engines including Google Web Search, violates copyright.[51] Google observes Internet standard mechanisms for requesting that caching be disabled via the robots.txt file, which is another mechanism that allows operators of a website to request that part or all of their site not be included in search engine results, or via META tags, which allow a content editor to specify whether a document can be crawled or archived, or whether the links on the document can be followed. The U.S. District Court of Nevada ruled that Google's caches do not constitute copyright infringement under American law in Field v. Google and Parker v. Google.[52][53]

On February 20, 2017, Google agreed to a voluntary United Kingdom code of practice obligating it to demote links to copyright-infringing content in its search results.[54][55]

Google Map Maker

Google Map Maker allows user contributed data to be put into the Google Maps service,[56] similar to OpenStreetMap it includes concepts such as organising mapping parties and mapping for humanitarian efforts.[57] It has been criticised for taking work done for free by the general public and claiming commercial ownership of it without returning any contributions back to the commons[58] as their restrictive license makes it incompatible with most open projects by preventing commercial use or use by competitive services.[59]


Google's March 1, 2012 privacy change, enables the company to share data across a wide variety of services.[60] This includes embedded services in millions of third-party websites using Adsense and Analytics. The policy was widely criticized as creating an environment that discourages Internet innovation by making Internet users more fearful online.[61]

In December 2009, after privacy concerns were raised, Google's CEO, Eric Schmidt, declared: "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place. If you really need that kind of privacy, the reality is that search engines—including Google—do retain this information for some time and it's important, for example, that we are all subject in the United States to the Patriot Act and it is possible that all that information could be made available to the authorities."[62]

Privacy International has raised concerns regarding the dangers and privacy implications of having a centrally located, widely popular data warehouse of millions of Internet users' searches, and how under controversial existing U.S. law, Google can be forced to hand over all such information to the U.S. government.[63] In its 2007 Consultation Report, Privacy International ranked Google as "Hostile to Privacy", its lowest rating on their report, making Google the only company in the list to receive that ranking.[63][64][65]

At the Techonomy conference in 2010, Eric Schmidt predicted that "true transparency and no anonymity" is the way forward for the internet: "In a world of asynchronous threats it is too dangerous for there not to be some way to identify you. We need a [verified] name service for people. Governments will demand it." He also said that "If I look at enough of your messaging and your location, and use artificial intelligence, we can predict where you are going to go. Show us 14 photos of yourself and we can identify who you are. You think you don't have 14 photos of yourself on the internet? You've got Facebook photos!"[66]

In the summer of 2016, Google quietly dropped its ban on personally-identifiable info in its DoubleClick ad service. Google's privacy policy was changed to state it "may" combine web-browsing records obtained through DoubleClick with what the company learns from the use of other Google services. While new users were automatically opted-in, existing users were asked if they wanted to opt-in, and it remains possible to opt-out by going to the Activity controls in the My Account page of a Google account. ProPublica states that "The practical result of the change is that the DoubleClick ads that follow people around on the web may now be customized to them based on your name and other information Google knows about you. It also means that Google could now, if it wished to, build a complete portrait of a user by name, based on everything they write in email, every website they visit and the searches they conduct." Google contacted ProPublica to correct the fact that it doesn't "currently" use Gmail keywords to target web ads.[67]


Google has been criticized for various instances of censoring its search results, many times in compliance with the laws of various countries, most notably while it operated in China from January 2006 to March 2010.

Web search

As of December 12, 2012, Google's SafeSearch feature applies to image searches in the United States. Prior to the change three SafeSearch settings—"on", "moderate", and "off"—were available to users. Following the change, two "Filter explicit results" settings—"on" and "off"—were newly established. The former and new "on" settings are similar, and exclude explicit images from search results. The new "off" setting still permits explicit images to appear in search results, but users need to enter more specific search requests, and no direct equivalent of the old "off" setting exists following the change. The change brings image search results into line with Google's existing settings for web and video search.

Some users have stated that the lack of a completely unfiltered option amounts to "censorship" by Google. A Google spokesperson disagreed, saying that Google is "not censoring any adult content," but "want to show users exactly what they are looking for—but we aim not to show sexually-explicit results unless a user is specifically searching for them."[68]

The search term "bisexual" was blacklisted for Instant Search until 2012, when it was removed at the request of the BiNet USA advocacy organisation.[69]


Google has been involved in censorship of certain sites in specific countries and regions. Until March 2010, Google adhered to the Internet censorship policies of China,[70] enforced by filters colloquially known as "The Great Firewall of China". Google.cn search results were filtered to remove some results concerning the Tiananmen Square protests of 1989, sites supporting the independence movements of Tibet and Taiwan, the Falun Gong movement, and other information perceived to be harmful to the People's Republic of China (PRC). Google claimed that some censorship is necessary in order to keep the Chinese government from blocking Google entirely, as occurred in 2002.[71] The company claims it did not plan to give the government information about users who search for blocked content, and will inform users that content has been restricted if they attempt to search for it.[72] As of 2009, Google was the only major China-based search engine to explicitly inform the user when search results are blocked or hidden. As of December 2012, Google no longer informs the user of possible censorship for certain queries during search.[73]

Some Chinese Internet users were critical of Google for assisting the Chinese government in repressing its own citizens, particularly those dissenting against the government and advocating for human rights.[74] Furthermore, Google had been denounced and called hypocritical by Free Media Movement for agreeing to China's demands while simultaneously fighting the United States government's requests for similar information.[75] Google China had also been condemned by Reporters Without Borders,[75] Human Rights Watch[76] and Amnesty International.[77]

In 2009, China Central Television, Xinhua News Agency, and People's Daily all reported on Google's "dissemination of obscene information", and People's Daily claimed that "Google's 'don't be evil' motto becomes a fig leaf".[78][79] The Chinese government imposed administrative penalties to Google China, and demanded a reinforcement of censorship.[80]

In 2010, according to a leaked diplomatic cable from the U.S. Embassy in Beijing, there were reports that the Chinese Politburo directed the intrusion of Google's computer systems in a worldwide coordinated campaign of computer sabotage and the attempt to access information about Chinese dissidents, carried out by "government operatives, public security experts and Internet outlaws recruited by the Chinese government."[81] The report suggested that it was part of an ongoing campaign in which attackers have "broken into American government computers and those of Western allies, the Dalai Lama and American businesses since 2002."

In response to the attack, Google announced that they were "no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all."[82][83] On March 22, 2010, after talks with Chinese authorities failed to reach an agreement, the company redirected its censor-complying Google China service to its Google Hong Kong service, which is outside the jurisdiction of Chinese censorship laws. From the business perspective, many recognize that the move was likely to affect Google's profits: "Google is going to pay a heavy price for its move, which is why it deserves praise for refusing to censor its service in China."[84] However, at least as of March 23, 2010, "The Great Firewall" continues to censor search results from the Hong Kong portal, www.google.com.hk (as it does with the US portal, www.google.com) for controversial terms such as "Falun gong" and "the June 4 incident" (Tiananmen Square incident).[85][86][87]


Google has been involved in censorship of Google Maps satellite imagery countrywide affecting Android and iOS apps using .com, .tr, and .tld automatically. Desktop users can easily evade this censorship by just removing .tr, and .tld from the URL but the same technique is impossible with smartphone apps.


In February 2003, Google stopped showing the advertisements of Oceana, a non-profit organization protesting a major cruise ship operation's sewage treatment practices. Google cited its editorial policy at the time, stating "Google does not accept advertising if the ad or site advocates against other individuals, groups, or organizations."[88] The policy was later changed.[89]

In April 2008, Google refused to run ads for a UK Christian group opposed to abortion, explaining that "At this time, Google policy does not permit the advertisement of websites that contain 'abortion and religion-related content.'"[90] The UK Christian group sued Google for discrimination, and as a result in September 2008 Google changed its policy and anti-abortion ads were allowed.[91]

In August 2008, Google closed the AdSense account of a site that carried a negative view of Scientology, the second closing of such a site within 3 months.[92] It is not certain if the account revocations actually were on the grounds of anti-religious content, however the cases have raised questions about Google's terms in regards to AdSense/AdWords. The AdSense policy states that "Sites displaying Google ads may not include […] advocacy against any individual, group, or organization",[93] which allows Google to revoke the above-mentioned AdSense accounts.

In May 2011, Google cancelled the AdWord advertisement purchased by a Dublin sex worker rights group named "Turn Off the Blue Light" (TOBL),[94] claiming that it represented an "egregious violation" of company ad policy by "selling adult sexual services". However, TOBL is a nonprofit campaign for sex worker rights and is not advertising or selling adult sexual services.[95] In July, after TOBL members held a protest outside Google's European headquarters in Dublin and wrote to complain, Google relented, reviewed the group's website, found its content to be advocating a political position, and restored the AdWord advertisement.[96]

In June 2012, Google rejected the Australian Sex Party's ads for AdWords and sponsored search results for the July 12 by-election for the state seat of Melbourne, saying the Party breached its rules which prevent solicitation of donations by a website that did not display tax exempt status. Although the Sex Party amended its website to display tax deductibility information, Google continued to ban the ads. The ads were reinstated on election eve after it was reported in the media that the Sex Party was considering suing Google. On September 13, 2012 the Party lodged formal complaints against Google with the US Department of Justice and the Australian competition watchdog, accusing Google of "unlawful interference in the conduct of a state election in Victoria with corrupt intent" in violation of the Foreign Corrupt Practices Act.[97]


YouTube is a video sharing website acquired by Google in 2006. YouTube's Terms of Service prohibits the posting of videos which violate copyrights or depict pornography, illegal acts, gratuitous violence, or hate speech.[98] User-posted videos that violate such terms may be removed and replaced with a message stating: "This video is no longer available because its content violated YouTube's Terms of Service".

YouTube has been criticized by national governments for failing to police content. For example, videos[99] have been critically accused for being "left up", among other videos featuring unwarranted violence or strong ill-intention against people who probably didn't want this to be published. In 2006, Thailand blocked access to YouTube for users with Thai IP addresses. Thai authorities identified 20 offensive videos and demanded that YouTube remove them before it would unblock any YouTube content.[100] In 2007 a Turkish judge ordered access to YouTube blocked because of content that insulted Mustafa Kemal Atatürk, which is a crime under Turkish law.[100] On February 22, 2008, Pakistan Telecommunications Authority (PTA) attempted to block regional access to YouTube following a government order. The attempt inadvertently caused a worldwide YouTube blackout that took 2 hours to correct.[101] Four days later, PTA lifted the ban after YouTube removed controversial religious comments made by a Dutch Member of Parliament[102] concerning Islam.[103]

YouTube has also been criticized by its users for attempting to censor content. In November 2007, the account of Wael Abbas, a well known Egyptian activist who posted videos of police brutality, voting irregularities and anti-government demonstrations, was blocked for three days.[104][105][106]

In February 2008, a video produced by the American Life League that accused a Planned Parenthood television commercial of promoting recreational sex was removed, then reinstated two days later.[107] In October, a video by political speaker Pat Condell criticizing the British government for officially sanctioning sharia law courts in Britain was removed, then reinstated two days later.[108] YouTube also pulled a video of columnist Michelle Malkin showing violence by Muslim extremists.[109] Siva Vaidhyanathan, a professor of Media Studies at the University of Virginia, commented that while, in his opinion, Michelle Malkin disseminates bigotry in her blog, "that does not mean that this particular video is bigoted; it's not. But because it's by Malkin, it's a target."[110]


In 2013, Google successfully prevented the Swedish Language Council from including the Swedish version of the word "ungoogleable" ("ogooglebar") in its list of new words.[111] Google objected to its definition (which referred to web searches in general without mentioning Google specifically) and the Council was forced to remove it to avoid legal confrontation with Google.[112] They also accused Google of "trying to control the Swedish language".[113]


Since 2015, Google restricts access to software in Crimea and Sevastopol after the United States issued sanctions against the Russian government due to the 2014 Russian military intervention in Ukraine.


Energy consumption

Google has been criticized for the high amount of energy used to maintain its servers,[114] but was praised by Greenpeace for the use of renewable sources of energy to run them.[115] Google has pledged to spend millions of dollars to investigate cheap, clean, renewable energy, and has installed solar panels on the roofs at its Mountain View facilities.[116][117] In 2010, Google also invested $39 million in wind power.[118]

Google bus protests

In late 2013, activists in the San Francisco Bay Area began protesting the use of shuttle buses by Google and other tech companies, viewing them as symbols of gentrification and displacement in a city where the rapid growth of the tech sector has driven up housing prices.[119][120]

Google Video

On August 15, 2007 Google discontinued its Download-to-own/Download-to-rent (DTO/DTR) program.[121] Some videos previously purchased for ownership under that program were no longer viewable when the embedded Digital Rights Management (DRM) licenses were revoked. Google gave refunds for the full amount spent on videos using "gift certificates" (or "bonuses") to their customers' "Google Checkout Account".[122][123] After a public uproar, Google issued full refunds to the credit cards of the Google Video users without revoking the gift certificates.

Search within search

For some search results, Google provides a secondary search box that can be used to search within a website identified from the first search. It sparked controversy among some online publishers and retailers. When performing a second search within a specific website, advertisements from competing and rival companies often showed up together with the results from the website being searched. This has the potential to draw users away from the website they were originally searching.[124] "While the service could help increase traffic, some users could be siphoned away as Google uses the prominence of the brands to sell ads, typically to competing companies."[125] In order to combat this controversy, Google has offered to turn off this feature for companies who request to have it removed.[125]

According to software engineer Ben Lee and Product Manager Jack Menzel, the idea for search within search originated from the way users were searching. It appeared that users were often not finding exactly what they needed while trying to explore within a company site. "Teleporting" on the web, where users need only type part of the name of a website into Google (no need to remember the entire URL) in order to find the correct site, is what helps Google users complete their search. Google took this concept a step further and instead of just "teleporting", users could type in keywords to search within the website of their choice.[126]

Naming of Go programming language

Google is criticized for naming their programming language "Go" while there is already an existing programming language called "Go!".[127][128][129]

Potential security threats

Google's Street View has been criticized for providing information that could potentially be useful to terrorists. In the United Kingdom during March 2010, Liberal Democrats MP Paul Keetch and unnamed military officers criticized Google for including pictures of the entrance to the British Army Special Air Service (SAS) base, stating that terrorists might use the information to plan attacks. Google responded that it "only takes images from public roads and this is no different to what anyone could see travelling down the road themselves, therefore there is no appreciable security risk." Military sources stated that "It is highly irresponsible for military bases, especially special forces, to be pictured on the internet. [...] The question is, why risk a very serious security breach for the sake of having a picture on a website?"[130][131] Google was subsequently forced to remove images of the SAS base and other military, security and intelligence installations, admitting that its trained drivers had failed to not take photographs in areas banned under the Official Secrets Act.[132]

In 2008, Google complied with requests from The Pentagon to remove Street View images of the entrances to military bases.[133][134]


Despite being one of the world's largest and most influential companies, unlike many other technology companies, Google does not disclose its political spending. In August 2010, New York City Public Advocate Bill de Blasio launched a national campaign urging the corporation to disclose all of its political spending.[135]

Google sponsors several non-profit lobbying groups, such as the Coalition for a Digital Economy (Coadec) in the UK.[136] Google has sponsored meetings of the conservative Competitive Enterprise Institute who have had speakers including libertarian Republican and Tea Party member, and Senator for Kentucky, Rand Paul.[137]

In 2013, Google joined the American Legislative Exchange Council (ALEC).[138][139][140] In September 2014, Google chairman Eric Schmidt announced the company would leave ALEC for "lying" about climate change and "hurting our children".[141]

Peter Thiel stated that Google had too much influence on the Obama administration, claiming that the company "had more power under Obama than Exxon had under Bush 43".[142] There are many revolving door examples between Google and the U.S. government. This includes: 53 revolving door moves between Google and the White House; 22 former White House officials who left the administration to work for Google and 31 Google executives who joined the White House;[143] 45 Obama for America campaign staffers leaving for Google or Google controlled companies; 38 revolving door moves between Google and government positions involving national security, intelligence or the Department of Defense;[144] 23 revolving door moves between Google and the State Department; and 18 Pentagon officials moving to Google.

Julian Assange has compiled what he claims is documentation of Google's ties to the U.S. "deep state."[145]

In September 2017, mathematician and DefyCCC editor Leo Goldstein published the results of a research analyzing statistics from Alexa Ranking, and concluded that Google’s search function is biased against conservative news sites:[146][147]

  • Google’s search functionality was "found to be biased in favor of left/liberal domains," and "against conservative domains" with what he called a confidence of 95 percent.
  • The percentage of “hard-left” domain traffic which are referred to websites by Google Search were heavily disproportionate to that of more conservative-leaning websites
  • There appeared to be evidence that “hard-left” domains have been “hand-picked” for prominent placement.

Where's the Fair Use?

On February 16, 2016, internet reviewer Doug Walker (The Nostalgia Critic) posted a video about his concerns related to YouTube's current copyright claiming system apparently being tipped in favor of those who make the claims rather than the creators, despite many of those videos being reported as covered under Fair Use laws. The video featured stories of other YouTubers' experiences with the copyright system, including fellow Channel Awesome producer Brad Jones, who received a strike on his channel for uploading a film review that took place in a parked car and contained no footage from the film itself. In the video, Walker encouraged other YouTubers and viewers to spread the message using the hashtag #WTFU (Where's the Fair Use?) on social media.[148] The hashtag spread among multiple YouTubers, who gave their support to Walker and Channel Awesome and relaying their own stories of issues with YouTube's copyright system, including Dan Murrell of Screen Junkies,[149] GradeAUnderA, and Let's Play producers Mark Fishbach (Markiplier) and Seán William McLoughlin (Jacksepticeye).[148]

Ten days later, on February 26, 2016, YouTube CEO Susan Wojcicki tweeted a link to a post from the YouTube Help Forum and thanked the community for bringing the issue to their attention. The post, written by a member of the YouTube Policy Team named Spencer (no last name was given), stated that they will be working to strengthen communication between creators and YouTube Support and "improvements to increase transparency into the status of monetization claims."

YouTube user comments

Most YouTube videos allow users to leave comments, and these have attracted attention for the negative aspects of both their form and content. In 2006, Time praised Web 2.0 for enabling "community and collaboration on a scale never seen before", and added that YouTube "harnesses the stupidity of crowds as well as its wisdom. Some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity and the naked hatred".[150] The Guardian in 2009 described users' comments on YouTube as:

Juvenile, aggressive, misspelled, sexist, homophobic, swinging from raging at the contents of a video to providing a pointlessly detailed description followed by a LOL, YouTube comments are a hotbed of infantile debate and unashamed ignorance – with the occasional burst of wit shining through.[151]

In September 2008, The Daily Telegraph commented that YouTube was "notorious" for "some of the most confrontational and ill-formed comment exchanges on the internet", and reported on YouTube Comment Snob, "a new piece of software that blocks rude and illiterate posts".[152] The Huffington Post noted in April 2012 that finding comments on YouTube that appear "offensive, stupid and crass" to the "vast majority" of the people is hardly difficult.[153]

On November 6, 2013, Google implemented a new comment system that requires all YouTube users to use a Google+ account to comment on videos, thereby making the comment system Google+-orientated.[154] The corporation stated that the change is necessary to personalize comment sections for viewers, eliciting an overwhelmingly negative public response—YouTube co-founder Jawed Karim also expressed disdain by writing on his channel: "why the fuck do I need a Google+ account to comment on a video?".[155] The official YouTube announcement received over 62,000 "thumbs down" votes and only just over 4,000 "thumbs up" votes, while an online petition demanding Google+'s removal gained more than 230,000 signatures in just over two months.[156][157] Writing in the Newsday blog Silicon Island, Chase Melvin noted: "Google+ is nowhere near as popular a social media network as Facebook, but it's essentially being forced upon millions of YouTube users who don't want to lose their ability to comment on videos."[158] In the same article Melvin adds:

Perhaps user complaints are justified, but the idea of revamping the old system isn't so bad. Think of the crude, misogynistic and racially-charged mudslinging that has transpired over the last eight years on YouTube without any discernible moderation. Isn't any attempt to curb unidentified libelers worth a shot? The system is far from perfect, but Google should be lauded for trying to alleviate some of the damage caused by irate YouTubers hiding behind animosity and anonymity.[158]

On July 27, 2015, Google announced that Google+ would no longer be required for using various services, including YouTube.[159][160] Users are now able to delete their Google+ profile without losing features or content.[161]


Google has supported net neutrality in the US, while opposing it in India by supporting zero-rating.[162]

2016 April Fools' joke

On April 1, 2016, the Mic Drop April Fools' joke in Gmail caused damage for users who accidentally clicked the button Google installed on that occasion.[163]

Diversity politics

A widely circulated internal memo, Google's Ideological Echo Chamber, sharply criticized Google's political biases and employee policies.[164] Google said the memo was "advancing harmful gender stereotypes" and fired the employee.[165] After which some argued that Google proved itself to be political,[166] and some even demanded the resignation of its CEO Sundar Pichai for mishandling the case [167][168]

Ads criticising Pichai and Google for the firing were put up shortly after at various Google locations.[169] Some have called to boycott Google and its services, with a hashtag #boycottGoogle coming up on Twitter.[170] A rally against Google alleged partisanship was planned as "March on Google", but later cancelled due to threats and the Charlottville mayhem [171][172]

Arne Wilberg, an ex-YouTube recruiter, claimed he was fired in November 2017 when he complained about Google's new practices in not hiring white and Asian men to YouTube in favor of women and minority applicants. According to the lawsuit, an internal policy document stated that for three months in 2017, YouTube recruiters should only hire diverse candidates.[173]

Think Tank meddling

The NYT reported that Google has pressured the New America think tank which is supported by it, to remove a statement supporting the EU anti-trust fine against Google. After Eric Schmidt voiced his displeasure from the statement, the whole research group involved were sidelined in the New America think tank, which gets funding from Google. [174][175] Consequently, the Open markets research group went to open their own think tank, which will not get any funding from Google.[175]

ANS patent controversy

Wide attention in Polish media has resulted from Google's attempt to patent video compression application of ANS coding, which is now widely used in products of e.g. Apple, Facebook and Google. Its author has helped Google in this adaptation for 3 years through public forum, but was not included in the patent application. He was supported in fighting this patent by his employer: Jagiellonian University. [176] [177] [178]

See also


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External links