The Cowboy Channel (formerly FamilyNet) is an American cable television network in over 42 million cable and satellite homes, which carries Western
sports. The network was founded in 1979 as the National Christian Network
, and took the name FamilyNet in 1988 under the ownership of Jerry Falwell
It is owned by Patrick Gottsch, who also owns RFD-TV
Gottsch operates both channels under the brand Rural Media Group.
The channel was acquired by InTouch Ministries
in October 2007 from the Southern Baptist Convention
In December 2009, FamilyNet was acquired by Robert A. Schuller
's ComStar Media Fund. In 2010, FamilyNet was spun out into its own company, with Robert A. Schuller as the chairman.
The organization also operated FamilyNet Radio
161, a full-time Christian talk channel on Sirius Satellite Radio
, but was discontinued on November 30, 2010; FamilyTalk
From 2011 to 2012, the channel showed sitcoms like ''The Bob Newhart Show
'', and ''Mr. Belvedere
On October 24, 2012, Rural TV
purchased FamilyNet, and the transaction took effect on January 1, 2013. At first the network was used to carry an all-trading day format of farm and market news, which eventually moved to a reduced timeslot on RFD-TV due to low interest and ratings. Rural Media, which had considered merging RFD-TV and FamilyNet together to gain over-the-air carriage, eventually decided to keep FamilyNet as a separate service, but with a refocus in programming towards classic television programming which was not picked up by competitors MeTV
, Antenna TV
and Cozi TV
. Rural Media also decided not to renew over-the-air contracts with stations in a slow process in order to make it a cable-only network. A number of former FamilyNet affiliates (mainly religious stations) continue to carry programming recorded from the network's feed before the Rural TV sale, seemingly under a perpetual license.
In September 2014, FamilyNet was refocused with classic television series and films from the Sony Pictures Television
libraries, with Sony also assisting with advertising sales. Religious programming, which used to make up the vast majority of the schedule under SBC and Schuller's ownership, was limited to Sunday mornings, though Rural Media also maintained FamilyNet's paid programming
overnights despite their executives' traditional disdain for depending on those programs for revenue (RFD-TV since also began to carry overnight paid programming).
As The Cowboy Channel
On June 19, 2017, Rural Media Group CEO Patrick Gottsch announced that on July 1, FamilyNet would be rebranded as The Cowboy Channel, featuring a focus on Western sports and rodeo events, which had proven to be a popular attraction on RFD-TV. Gottsch thanked Sony Pictures Television for bringing the network to a solid footing, but noted that overwhelming competition in the classic television space from networks such as MeTV
, Antenna TV
, Cozi TV
, Heroes & Icons
and several other networks and streaming options had made the space more competitive and crowded, while a Western sports network was seen as a unique opportunity to stand out in cable and satellite lineups. Among the network's first offerings will be encore events from RFD's The American Rodeo, the Calgary Stampede
, and the Professional Bull Riders
archives. Sony's archived programming thus moved to their own GetTV
at the start of 2018.
The Cowboy Channel signed a multi-year agreement with the Professional Rodeo Cowboys Association
to televise their major events, including the National Finals Rodeo
, starting in 2020.
With the network conversion, Rural Media used the opportunity to end their carriage agreements with over-the-air broadcasters, rendering the Cowboy Channel as a pay-TV only offering.
A Canadian version
of the channel was launched on February 1, 2020 on Shaw Direct television systems through a partnership with Rural Media.
Much of the Cowboy Channel's non-sports programming is drawn from RFD-TV's program library, with an emphasis on ranching and rodeo programs (thus the Cowboy Channel does not carry RFD-TV's music, agribusiness or news programming). Like RFD-TV, the Cowboy Channel carries brokered televangelism
programming on Sunday mornings.
* ''Best of America By Horseback''
* ''Debbe Dunning
's Dude Ranch Roundup''
* ''Chris Cox Horsemanship''
* ''Cinch High School Rodeo Tour''
* ''Cowboy Country TV''
* ''Gentle Giants''
* ''Honky Tonk Ranch
* ''Little Britches Rodeo
* ''Out There with Baxter Black''
* ''Professional Rodeo Cowboys Association
* ''Red Steagall
is Somewhere West of Wall Street''
* ''Ride Smart''
* ''The American Rancher''
* ''The Cowboys' Kitchen''
* ''Western Sports Roundup''
* ''Western Trading Post''
* ''Wild Spayed Filly Futurity''
* ''Your Life Redefined''
*''The Lone Ranger
*''The Roy Rogers Show
Category:Television networks in the United States
Category:Sports television networks in the United States
Category:Companies based in Omaha, Nebraska
Category:Companies based in Nashville, Tennessee
Category:Television channels and stations established in 1979